Shreyas Kulkarni

Shreyas Kulkarni

I write about India's advertising and marketing worlds.

Stories by 'Shreyas Kulkarni'

Marketing

Asian Paints' Amit Syngle on winning India's rural markets with Kohli and affordability

The paints company plans to beat distemper and the unbranded sector.
Advertising

Bang In The Middle calls out former client Medanta for using rejected campaign idea

The agency has initiated legal action against its former client.
Marketing

Pizza Hut introduces ‘Melts’ as lifestyle changes turn meal timings upside down

The pizza giant has introduced six flavours starting from Rs 169.
Advertising

Former JWT creative duo launch creative agency of their own name i.e. Steve Priya

Priya Pardiwalla and Steve Mathias say they shortlisted the agency’s name to two but decided to go with neither.
Advertising

Don’t make her choose home over work because you can’t share the load, says Ariel in a new spot

P&G CMO and BBDO CCO speak on the ninth ‘Share the Load’ campaign from the laundry detergent giant.
Advertising

DDB global Prez & COO on turning clients into friends, helping friends like McDonald’s in today’s boycott age, and A.I.

Glen Lomas was in India last week, and we caught up with him for a chat.
People Spotting

Nimisha Pandey, ZEE5’s chief content officer for Hindi Originals, has quit

She’d joined the video streamer in 2021.
Advertising

Teasing its supposed ad like an upcoming flick and helping couples make love all night long, PepsiCo’s Sting is going places

The energy drink also takes a dig at rival Charged by Thums Up in a recent ad.
Advertising

Why did Tata Salt revive its ‘80s jingle for the 2024 IPL campaign?

Nostalgia is powerful, but is it when most viewers have never heard the jingle?
Advertising

Parle Products reaffirms ‘Branded House’ stance on the IPL after a seven-year hiatus

A reminder for the new generations of all the brands Parle Products houses.