Akshit Pushkarna

Is Twitter's free ads incentive enough for big brands to take the bait?

Piramal Finance's maiden campaign introduces the concept of 'Neeyat' in banking

Shark out of the ‘Shark Tank’: Decoding the brand appeal of Ashneer Grover

Gaming gets serious: How India's esports business is set to gain from the 'Multisport event' tag

Games24X7 hopes to generate ad revenue and attract in-game brand integrations in 2023

Mastercard bets on sports and e-sports sponsorships to reach young audiences

How Godrej and Boyce uses AI to future-proof its furniture business

In 2022 edtech TV ad volume plummeted 62% in comparison to 2021: TAM AdEx

Indian media houses yet to get fair share of revenue from tech platforms; could 2023 bring good news?

Casual gaming opens up a far greater opportunity for advertising than hardcore gaming: Gaurav Agarwal, Gamezop