Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Advertising

Elon Musk’s ‘Sieg Heil’ gesture sparks anti-Tesla ad campaign in London

By Ubaid Zargar

Mar 18, 2025 05:21 IST logo

3 Min read

Advertising

Kotak Mahindra Bank's IPL ad game: Performance first

By Ubaid Zargar

Mar 17, 2025 05:30 IST logo

4 Min read

Advertising

Ring ring, ka-ching: How Truecaller turned spam calls into ad money

By Ubaid Zargar

Mar 12, 2025 05:30 IST logo

6 Min read

Advertising

Castrol’s new SRK-led campaign aims to capture rural demand via IPL

By Ubaid Zargar

Mar 11, 2025 05:20 IST logo

3 Min read

Marketing

Collectibles to contests: Old cricket marketing tools that are slowly fading

By Ubaid Zargar

Mar 08, 2025 06:32 IST logo

4 Min read

Corporate Communications and PR

Building an investor brand: How communication shapes IPO success

By Ubaid Zargar

Mar 07, 2025 04:50 IST logo

4 Min read

Advertising

McCann’s new ad for Nescafé aims for Indian Gen Z recall

By Ubaid Zargar

Mar 06, 2025 05:31 IST logo

3 Min read

Advertising

Raghu, Rajiv, and Rannvijay star in Prime Video’s Dupahiya promo

By Ubaid Zargar

Mar 04, 2025 05:20 IST logo

2 Min read

Marketing

Trade shows as marketing touchpoints? Schneider Electric says yes

By Ubaid Zargar

Feb 27, 2025 05:21 IST logo

5 Min read

Marketing

Smartphone marketing is all AI now—has Google cracked it with Samsung?

By Ubaid Zargar

Feb 21, 2025 05:30 IST logo

5 Min read