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Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

UPI ChalegaMarketing
NPCI, the force behind UPI and RuPay, on solidifying its brand in 2025
By Ubaid Zargar
Jan 23, 2025 05:21 IST 3 Min read
CenterfruitAdvertising
Centerfruit kickstarts 2025 with a new ‘Kaisi Jeebh Laplapayee’ TVC
By Ubaid Zargar
Jan 21, 2025 05:01 IST 2 Min read
KingfisherMarketing
United Breweries targets Gen Z with new Kingfisher Flavours
By Ubaid Zargar
Jan 20, 2025 05:20 IST 3 Min read
Mark Rober x GoogleMarketing
Google and ex-NASA engineer send a Pixel phone into space
By Ubaid Zargar
Jan 16, 2025 08:02 IST 3 Min read
Smart and HandsomeMarketing
Making sense of Emami’s ‘smart’ Fair and Handsome rebranding
By Ubaid Zargar
Jan 15, 2025 05:20 IST 5 Min read
Britannia OOH adAdvertising
Talented lets nature take the lead in Britannia’s new OOH campaign
By Ubaid Zargar
Jan 10, 2025 05:30 IST 4 Min read
RVCJMarketing
Meme marketing agency RVCJ is breaking bread with big brands; here’s how
By Ubaid Zargar
Jan 09, 2025 05:30 IST 5 Min read
SFV story 2025Digital
Why brands must seize the tier-2-led short-form content boom in 2025
By Ubaid Zargar
Jan 06, 2025 05:30 IST 5 Min read
Swiggy Vishal DayamaMarketing
When Swiggy said 'take control of our socials’ to Vishal Dayama on NYE
By Ubaid Zargar
Jan 03, 2025 05:00 IST 3 Min read
Shalimar PaintsMarketing
Shalimar Paints’ ROI-driven strategies to navigate a disruptive 2024
By Ubaid Zargar
Jan 02, 2025 05:10 IST 6 Min read
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