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Ubaid Zargar

Ubaid Zargar is the senior correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Tanishq Marketing
Regal, local & digital: Tanishq's strategy to win over Indian women
By Ubaid Zargar
Nov 05, 2024 05:30 IST 4 Min read
Mom's Magic new Advertising
As brands go for festive discounts, ITC Mom’s Magic backs a cause
By Ubaid Zargar
Nov 04, 2024 05:30 IST 4 Min read
BGMI ad Advertising
BGMI expands celebrity roster, debuts new ad with Neeraj Chopra
By Ubaid Zargar
Oct 30, 2024 05:10 IST 3 Min read
Pixel ad Advertising
Google's Pixel and iPhone: 'Best' frenemies bond in cheeky Diwali ad
By Ubaid Zargar
Oct 29, 2024 05:10 IST 2 Min read
Sociowash Advertising
Brands and their festive rush: Are 7-Day turnarounds the new normal?
By Ubaid Zargar
Oct 28, 2024 05:10 IST 4 Min read
Googlies On Google Advertising
How Ogilvy helped Google turn its Search into a game of ‘Googlies’
By Ubaid Zargar
Oct 24, 2024 05:20 IST 3 Min read
Arjun Rampal2 Advertising
Dubai Tourism adds Arjun Rampal to its star-studded list of collabs
By Ubaid Zargar
Oct 23, 2024 05:00 IST 2 Min read
White Doodle Sketch Mind Map Brainstorming (1) Marketing
Trust before scale: How challenger brands are winning market share
By Ubaid Zargar
Oct 18, 2024 04:30 IST 5 Min read
eureka forbes Marketing
Festive boost: Eureka Forbes eyes 25% of annual sales via omnichannel
By Ubaid Zargar
Oct 17, 2024 05:30 IST 4 Min read
Google's Diwali Ad Advertising
How Lowe Lintas reimagined ‘Diwali mela’ with Farida Jalal for Google
By Ubaid Zargar
Oct 16, 2024 05:31 IST 4 Min read
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