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Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

HUL brandsBrands
HUL just revealed its premiumisation gambit; D2C brands must be wary
By Ubaid Zargar
Dec 05, 2024 05:30 IST 3 Min read
Jaguar Type catrsBrands
Two weeks post rebrand, Jaguar keeps the pot stirring with a new car
By Ubaid Zargar
Dec 04, 2024 05:10 IST 2 Min read
Chill GuySocial Media
The rise of Chill Guy: How a laid-back dog conquered the internet
By Ubaid Zargar
Dec 03, 2024 05:10 IST 3 Min read
BMWMarketing
BMW recreates the legendary M3 GTR from Need for Speed: Most Wanted
By Ubaid Zargar
Dec 02, 2024 04:50 IST 2 Min read
Conversational MarketingMarketing
Beyond the purchase: Is conversational marketing the CX kingpin?
By Ubaid Zargar
Nov 29, 2024 05:30 IST 4 Min read
Nothing designMarketing
Nothing’s content marketing is just as unique as its interface
By Ubaid Zargar
Nov 28, 2024 05:10 IST 3 Min read
Varun Dhawan for AjioAdvertising
Shraddha Kapoor vets Varun Dhawan for Ajio’s brand ambassador role
By Ubaid Zargar
Nov 27, 2024 05:21 IST 2 Min read
Pixel with GeminiAdvertising
Google’s new advert shows Gemini Live in all its human-like cadence
By Ubaid Zargar
Nov 26, 2024 05:20 IST 2 Min read
DuolingoMarketing
Duolingo's India quest: Finding virality in a nation full of polyglots
By Ubaid Zargar
Nov 25, 2024 05:20 IST 3 Min read
India's SFV marketAdvertising
India short-form video ad market worth $100M; Tier2+ cities lead surge
By Ubaid Zargar
Nov 21, 2024 05:01 IST 4 Min read
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