Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Digital

2024: The year Elon Musk & X battled it out with the advertisers

By Ubaid Zargar

Dec 27, 2024 05:10 IST logo

3 Min read

MarTech

Privacy pays: Why data protection is the new customer currency

By Ubaid Zargar

Dec 24, 2024 04:50 IST logo

3 Min read

Marketing

Marketer’s playbook for 2025: Content, influencers & CX are the play

By Ubaid Zargar

Dec 19, 2024 05:30 IST logo

5 Min read

Advertising

Apple’s new ad shows Michael Bublé exploring the new voice memo feature

By Ubaid Zargar

Dec 18, 2024 05:10 IST logo

3 Min read

Digital

Cookies, controversies, and AI: Google's 2024 wrapped

By Ubaid Zargar

Dec 17, 2024 05:00 IST logo

4 Min read

Marketing

Schneider Electric has its eyes set on IPL to promote Lauritz Knudsen

By Ubaid Zargar

Dec 16, 2024 05:21 IST logo

4 Min read

Marketing

Crocs, McD, Duolingo: Brands are queuing up to play the Squid Game

By Ubaid Zargar

Dec 12, 2024 05:10 IST logo

3 Min read

Marketing

96% of marketers are using AI, only 52% report tangible biz value

By Ubaid Zargar

Dec 11, 2024 05:11 IST logo

3 Min read

Advertising

Neeman’s new ad sees detectives investigate its anniversary sale

By Ubaid Zargar

Dec 10, 2024 05:20 IST logo

3 Min read

Brands

HUL just revealed its premiumisation gambit; D2C brands must be wary

By Ubaid Zargar

Dec 05, 2024 05:30 IST logo

3 Min read