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Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Cadbury 5 StarAdvertising
Cadbury India's dual Valentine's Day strategy: Romance meets anti-romance
By Ubaid Zargar
Feb 14, 2025 15:09 IST 3 Min read
Tanishq new adMarketing
All women, all year: Tanishq doubles down on women-centric ads for 2025
By Ubaid Zargar
Feb 14, 2025 05:10 IST 3 Min read
Beats By DreAdvertising
LeBron James and Lionel Messi star in Beats by Dre’s latest ad
By Ubaid Zargar
Feb 13, 2025 05:10 IST 2 Min read
Nike adAdvertising
Nike’s new advert spotlights an ensemble of elite women athletes
By Ubaid Zargar
Feb 12, 2025 05:10 IST 2 Min read
Michael JordanAdvertising
Michael Jordan’s Super Bowl ad imagines a world without Jordans
By Ubaid Zargar
Feb 11, 2025 05:10 IST 2 Min read
FMCGAdvertising
FMCG giants slash ad spends amidst demand slowdown in Q3 FY25
By Ubaid Zargar
Feb 10, 2025 05:20 IST 3 Min read
Kotak LifeAdvertising
Kotak Life’s new campaign seeks a fresh outlook on term insurance
By Ubaid Zargar
Feb 06, 2025 05:20 IST 4 Min read
Urban CompanyAdvertising
How Manja snuck in romance into an ad for Urban Company’s RO
By Ubaid Zargar
Feb 04, 2025 05:30 IST 4 Min read
Sandeep WalunjMarketing
How Motilal Oswal Financial Services plans to market its new identity
By Ubaid Zargar
Feb 03, 2025 05:20 IST 4 Min read
Nothing PhoneAdvertising
Nothing builds MKBHD's dream phone, whilst building hype for Phone (3)
By Ubaid Zargar
Jan 31, 2025 05:11 IST 2 Min read
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