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Ubaid Zargar

Ubaid Zargar is the senior correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Dealing with heartbreak? Center Fresh might be your new ally in moving on Advertising
Dealing with heartbreak? Center Fresh might be your new ally in moving on
By Ubaid Zargar
Aug 15, 2024 05:10 IST 2 Min read
Liberty Shoes targets tier-2, tier-3 markets; launches campaign for younger cohorts Advertising
Liberty Shoes targets tier-2, tier-3 markets; launches campaign for younger cohorts
By Ubaid Zargar
Aug 14, 2024 05:10 IST 3 Min read
India's Paris Olympics wrap: A mixed bag for non-cricket athletes' brand value? Marketing
India's Paris Olympics wrap: A mixed bag for non-cricket athletes' brand value?
By Ubaid Zargar
Aug 12, 2024 05:30 IST 4 Min read
Government set to tighten grip on alcohol 'surrogate ads'; industry braces for impact Advertising
Government set to tighten grip on alcohol 'surrogate ads'; industry braces for impact
By Ubaid Zargar
Aug 05, 2024 05:20 IST 5 Min read
Google’s Olympics ad for AI is under fire; but is the heat justified? Advertising
Google’s Olympics ad for AI is under fire; but is the heat justified?
By Ubaid Zargar
Jul 31, 2024 05:10 IST 6 Min read
From 2016-24, there's been a 2000% jump in sponsorships around the Olympics in India: IOS’s Neerav Tomar Marketing
From 2016-24, there's been a 2000% jump in sponsorships around the Olympics in India: IOS’s Neerav Tomar
By Ubaid Zargar
Jul 30, 2024 05:20 IST 5 Min read
Influencers and user-generated content drive CaratLane's digital marketing strategy Marketing
Influencers and user-generated content drive CaratLane's digital marketing strategy
By Ubaid Zargar
Jul 29, 2024 05:20 IST 4 Min read
Tier-2 and Tier-3 cities are among our fastest-growing markets: BMW India CEO Vikram Pawah Marketing
Tier-2 and Tier-3 cities are among our fastest-growing markets: BMW India CEO Vikram Pawah
By Ubaid Zargar
Jul 26, 2024 05:10 IST 5 Min read
Content, streamers, and partnerships: Key elements of BGMI’s marketing strategy Gaming and e-Sports
Content, streamers, and partnerships: Key elements of BGMI’s marketing strategy
By Ubaid Zargar
Jul 22, 2024 05:20 IST 5 Min read
Winning isn’t for everyone, says Nike’s new Olympics ad Advertising
Winning isn’t for everyone, says Nike’s new Olympics ad
By Ubaid Zargar
Jul 20, 2024 16:42 IST 2 Min read
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