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Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Screengrab from Google's adAdvertising
Google ups its AI push in India, teases Gemini Live in a new ad
By Ubaid Zargar
Oct 04, 2024 05:20 IST 3 Min read
Somasree Bose Awasthi speaks to afaqs!Marketing
Saffola’s ‘heart-smart’ marketing sees an AI push
By Ubaid Zargar
Oct 01, 2024 05:30 IST 4 Min read
Sunil Kaul interviewMarketing
Leica is aiming for a wider recall with ambassador chef Ranveer Brar
By Ubaid Zargar
Sep 30, 2024 05:20 IST 4 Min read
A screengrab from the advertAdvertising
Paw-some Diwali: OnePlus puts pets on speed dial this festive season
By Ubaid Zargar
Sep 27, 2024 05:20 IST 2 Min read
Vivek BhargavaDigital
From CD-ROMs to AI: Vivek Bhargava's digital marketing odyssey
By Ubaid Zargar
Sep 26, 2024 05:10 IST 6 Min read
Zlade doesn’t beat around the ‘bush’ about intimate groomingAdvertising
Zlade doesn’t beat around the ‘bush’ about intimate grooming
By Ubaid Zargar
Sep 23, 2024 05:30 IST 4 Min read
Zepto crashes the festive sale party with cheeky bank heist adAdvertising
Zepto crashes the festive sale party with cheeky bank heist ad
By Ubaid Zargar
Sep 19, 2024 05:10 IST 2 Min read
Snapchat launches ‘Less social media, More Snapchat’ campaign; distances itself from other social media platforms Advertising
850 mn users, no advertiser FOMO: Unpacking Snapchat's marketing paradox
By Ubaid Zargar
Sep 18, 2024 05:30 IST 5 Min read
AI is the new currency in the smartphone race; but is it cool enough to woo you?Marketing
AI is the new currency in the smartphone race; but is it cool enough to woo you?
By Ubaid Zargar
Sep 13, 2024 05:30 IST 5 Min read
Modern marketers must be part artists, part sellers; do you fit the bill?Marketing
Modern marketers must be part artists, part sellers; do you fit the bill?
By Ubaid Zargar
Sep 12, 2024 05:30 IST 5 Min read
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