Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Brands

HUL just revealed its premiumisation gambit; D2C brands must be wary

By Ubaid Zargar

Dec 05, 2024 05:30 IST logo

3 Min read

Brands

Two weeks post rebrand, Jaguar keeps the pot stirring with a new car

By Ubaid Zargar

Dec 04, 2024 05:10 IST logo

2 Min read

Social Media

The rise of Chill Guy: How a laid-back dog conquered the internet

By Ubaid Zargar

Dec 03, 2024 05:10 IST logo

3 Min read

Marketing

BMW recreates the legendary M3 GTR from Need for Speed: Most Wanted

By Ubaid Zargar

Dec 02, 2024 04:50 IST logo

2 Min read

Marketing

Beyond the purchase: Is conversational marketing the CX kingpin?

By Ubaid Zargar

Nov 29, 2024 05:30 IST logo

4 Min read

Marketing

Nothing’s content marketing is just as unique as its interface

By Ubaid Zargar

Nov 28, 2024 05:10 IST logo

3 Min read

Advertising

Shraddha Kapoor vets Varun Dhawan for Ajio’s brand ambassador role

By Ubaid Zargar

Nov 27, 2024 05:21 IST logo

2 Min read

Advertising

Google’s new advert shows Gemini Live in all its human-like cadence

By Ubaid Zargar

Nov 26, 2024 05:20 IST logo

2 Min read

Marketing

Duolingo's India quest: Finding virality in a nation full of polyglots

By Ubaid Zargar

Nov 25, 2024 05:20 IST logo

3 Min read

Advertising

India short-form video ad market worth $100M; Tier2+ cities lead surge

By Ubaid Zargar

Nov 21, 2024 05:01 IST logo

4 Min read