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Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Nimish AgrawalMarketing
Niva Bupa: Marketing lessons from a Rs 14,000 crore insurance giant
By Ubaid Zargar
Jan 30, 2025 05:30 IST 4 Min read
Myntra adAdvertising
Myntra’s new spot has Ranbir Kapoor and Triptii Dimri acting ordinary
By Ubaid Zargar
Jan 28, 2025 05:00 IST 2 Min read
UPI ChalegaMarketing
NPCI, the force behind UPI and RuPay, on solidifying its brand in 2025
By Ubaid Zargar
Jan 23, 2025 05:21 IST 3 Min read
CenterfruitAdvertising
Centerfruit kickstarts 2025 with a new ‘Kaisi Jeebh Laplapayee’ TVC
By Ubaid Zargar
Jan 21, 2025 05:01 IST 2 Min read
KingfisherMarketing
United Breweries targets Gen Z with new Kingfisher Flavours
By Ubaid Zargar
Jan 20, 2025 05:20 IST 3 Min read
Mark Rober x GoogleMarketing
Google and ex-NASA engineer send a Pixel phone into space
By Ubaid Zargar
Jan 16, 2025 08:02 IST 3 Min read
Smart and HandsomeMarketing
Making sense of Emami’s ‘smart’ Fair and Handsome rebranding
By Ubaid Zargar
Jan 15, 2025 05:20 IST 5 Min read
Britannia OOH adAdvertising
Talented lets nature take the lead in Britannia’s new OOH campaign
By Ubaid Zargar
Jan 10, 2025 05:30 IST 4 Min read
RVCJMarketing
Meme marketing agency RVCJ is breaking bread with big brands; here’s how
By Ubaid Zargar
Jan 09, 2025 05:30 IST 5 Min read
SFV story 2025Digital
Why brands must seize the tier-2-led short-form content boom in 2025
By Ubaid Zargar
Jan 06, 2025 05:30 IST 5 Min read
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