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Ubaid Zargar

Ubaid Zargar is the senior correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Behind Bournvita’s AI-led campaign that offers personalised batting classes from Rahul Dravid Advertising
Behind Bournvita’s AI-led campaign that offers personalised batting classes from Rahul Dravid
By Ubaid Zargar
Jul 16, 2024 05:10 IST 4 Min read
The protein supplement market is under FSSAI radar; experts welcome the intervention Marketing
The protein supplement market is under FSSAI radar; experts welcome the intervention
By Ubaid Zargar
Jul 10, 2024 05:30 IST 6 Min read
Kellogg’s banks on a multigrain proposition with its Chocos relaunch Advertising
Kellogg’s banks on a multigrain proposition with its Chocos relaunch
By Ubaid Zargar
Jul 09, 2024 05:00 IST 6 Min read
Our web traffic and leads went up 50 percent during the T20 World Cup advertising: Kinjal Shah, Kotak Mutual Fund Advertising
Our web traffic and leads went up 50 percent during the T20 World Cup advertising: Kinjal Shah, Kotak Mutual Fund
By Ubaid Zargar
Jul 05, 2024 05:30 IST 4 Min read
Google, OpenAI, Microsoft, and now Meta: Are consumers lost for AI choices? Top Story
Google, OpenAI, Microsoft, and now Meta: Are consumers lost for AI choices?
By Ubaid Zargar
Jul 02, 2024 05:30 IST 5 Min read
Zomato taps into Desi hip hop scene with its very own ‘Zomato Wala Rapper’ Advertising
Zomato taps into Desi hip hop scene with its very own ‘Zomato Wala Rapper’
By Ubaid Zargar
Jun 28, 2024 05:10 IST 3 Min read
The Gen Z wave of celebs is particularly different from its predecessors; here’s how Advertising
The Gen Z wave of celebs is particularly different from its predecessors; here’s how
By Ubaid Zargar
Jun 27, 2024 05:10 IST 4 Min read
Instagram’s print ad in the TOI plugs the platform’s teen-safety tools Advertising
Instagram’s print ad in the TOI plugs the platform’s teen-safety tools
By Ubaid Zargar
Jun 26, 2024 05:00 IST 3 Min read
Hyundai’s road to IPO: key advertising timestamps that shaped the brand’s Indian legacy Advertising
Hyundai’s road to IPO: key advertising timestamps that shaped the brand’s Indian legacy
By Ubaid Zargar
Jun 25, 2024 05:20 IST 6 Min read
Brand valuations soar as top celebs don their entrepreneurial hats Advertising
Brand valuations soar as top celebs don their entrepreneurial hats
By Ubaid Zargar
Jun 21, 2024 05:30 IST 5 Min read
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