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Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Infosys CMO Radar 2024Marketing
96% of marketers are using AI, only 52% report tangible biz value
By Ubaid Zargar
Dec 11, 2024 05:11 IST 3 Min read
Neeman's screengrabAdvertising
Neeman’s new ad sees detectives investigate its anniversary sale
By Ubaid Zargar
Dec 10, 2024 05:20 IST 3 Min read
HUL brandsBrands
HUL just revealed its premiumisation gambit; D2C brands must be wary
By Ubaid Zargar
Dec 05, 2024 05:30 IST 3 Min read
Jaguar Type catrsBrands
Two weeks post rebrand, Jaguar keeps the pot stirring with a new car
By Ubaid Zargar
Dec 04, 2024 05:10 IST 2 Min read
Chill GuySocial Media
The rise of Chill Guy: How a laid-back dog conquered the internet
By Ubaid Zargar
Dec 03, 2024 05:10 IST 3 Min read
BMWMarketing
BMW recreates the legendary M3 GTR from Need for Speed: Most Wanted
By Ubaid Zargar
Dec 02, 2024 04:50 IST 2 Min read
Conversational MarketingMarketing
Beyond the purchase: Is conversational marketing the CX kingpin?
By Ubaid Zargar
Nov 29, 2024 05:30 IST 4 Min read
Nothing designMarketing
Nothing’s content marketing is just as unique as its interface
By Ubaid Zargar
Nov 28, 2024 05:10 IST 3 Min read
Varun Dhawan for AjioAdvertising
Shraddha Kapoor vets Varun Dhawan for Ajio’s brand ambassador role
By Ubaid Zargar
Nov 27, 2024 05:21 IST 2 Min read
Pixel with GeminiAdvertising
Google’s new advert shows Gemini Live in all its human-like cadence
By Ubaid Zargar
Nov 26, 2024 05:20 IST 2 Min read
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