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Ubaid Zargar

Ubaid Zargar is the senior correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

AI is here to stay, but the buck stops with marketers Marketing
AI is here to stay, but the buck stops with marketers
By Ubaid Zargar
May 22, 2024 05:00 IST 4 Min read
Two months after the ‘cheese controversy’, McDonald’s holds on Advertising
Two months after the ‘cheese controversy’, McDonald’s holds on
By Ubaid Zargar
May 21, 2024 05:20 IST 4 Min read
GECs, sampling, and lots of cricket: Cycle Pure Agarbathi’s 75 years of marketing Marketing
GECs, sampling, and lots of cricket: Cycle Pure Agarbathi’s 75 years of marketing
By Ubaid Zargar
May 20, 2024 05:30 IST 5 Min read
Vadilal Ice Cream wants you to celebrate happiness with its Ice Creams; Pepsodent might disagree Advertising
Vadilal Ice Cream wants you to celebrate happiness with its Ice Creams; Pepsodent might disagree
By Ubaid Zargar
May 15, 2024 05:10 IST 3 Min read
For a CSR campaign, the representative needs to emanate authenticity: Prasoon Joshi Advertising
For a CSR campaign, the representative needs to emanate authenticity: Prasoon Joshi
By Ubaid Zargar
May 14, 2024 05:20 IST 5 Min read
Celebrating moms: how brands across India embraced the Mother’s Day Advertising
Celebrating moms: how brands across India embraced the Mother’s Day
By Ubaid Zargar
May 13, 2024 05:00 IST 9 Min read
43 matches, 43 films: Colgate goes all in for its IPL campaign Advertising
43 matches, 43 films: Colgate goes all in for its IPL campaign
By Ubaid Zargar
May 09, 2024 05:30 IST 8 Min read
How Dabur Herb’l onboarded Darth Vader as its chief innovative officer Marketing
How Dabur Herb’l onboarded Darth Vader as its chief innovative officer
By Ubaid Zargar
May 07, 2024 05:20 IST 3 Min read
Memes, content, and culture: Youngun’s ingredients for a meme-orable campaign Marketing
Memes, content, and culture: Youngun’s ingredients for a meme-orable campaign
By Ubaid Zargar
May 03, 2024 05:30 IST 5 Min read
Your favourite movie characters are being reprised in ads; here’s why Advertising
Your favourite movie characters are being reprised in ads; here’s why
By Ubaid Zargar
Apr 29, 2024 05:30 IST 8 Min read
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