Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Advertising

Our web traffic and leads went up 50 percent during the T20 World Cup advertising: Kinjal Shah, Kotak Mutual Fund

By Ubaid Zargar

Jul 05, 2024 05:30 IST logo

4 Min read

Top Story

Google, OpenAI, Microsoft, and now Meta: Are consumers lost for AI choices?

By Ubaid Zargar

Jul 02, 2024 05:30 IST logo

5 Min read

Advertising

Zomato taps into Desi hip hop scene with its very own ‘Zomato Wala Rapper’

By Ubaid Zargar

Jun 28, 2024 05:10 IST logo

3 Min read

Advertising

The Gen Z wave of celebs is particularly different from its predecessors; here’s how

By Ubaid Zargar

Jun 27, 2024 05:10 IST logo

4 Min read

Advertising

Instagram’s print ad in the TOI plugs the platform’s teen-safety tools

By Ubaid Zargar

Jun 26, 2024 05:00 IST logo

3 Min read

Advertising

Hyundai’s road to IPO: key advertising timestamps that shaped the brand’s Indian legacy

By Ubaid Zargar

Jun 25, 2024 05:20 IST logo

6 Min read

Advertising

Brand valuations soar as top celebs don their entrepreneurial hats

By Ubaid Zargar

Jun 21, 2024 05:30 IST logo

5 Min read

Advertising

Virat tops the chart, SRK struts to third in India’s most valuable celebrities list

By Ubaid Zargar

Jun 19, 2024 05:10 IST logo

4 Min read

Advertising

Pepsi and friends are making a play for your munchies; ready to sip?

By Ubaid Zargar

Jun 13, 2024 05:20 IST logo

4 Min read

Brands

Delivery for metros, dining for tier-3 and beyond: Domino's has something for everybody

By Ubaid Zargar

Jun 12, 2024 05:20 IST logo

6 Min read