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Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Mom's Magic newAdvertising
As brands go for festive discounts, ITC Mom’s Magic backs a cause
By Ubaid Zargar
Nov 04, 2024 05:30 IST 4 Min read
BGMI adAdvertising
BGMI expands celebrity roster, debuts new ad with Neeraj Chopra
By Ubaid Zargar
Oct 30, 2024 05:10 IST 3 Min read
Pixel adAdvertising
Google's Pixel and iPhone: 'Best' frenemies bond in cheeky Diwali ad
By Ubaid Zargar
Oct 29, 2024 05:10 IST 2 Min read
SociowashAdvertising
Brands and their festive rush: Are 7-Day turnarounds the new normal?
By Ubaid Zargar
Oct 28, 2024 05:10 IST 4 Min read
Googlies On GoogleAdvertising
How Ogilvy helped Google turn its Search into a game of ‘Googlies’
By Ubaid Zargar
Oct 24, 2024 05:20 IST 3 Min read
Arjun Rampal2Advertising
Dubai Tourism adds Arjun Rampal to its star-studded list of collabs
By Ubaid Zargar
Oct 23, 2024 05:00 IST 2 Min read
White Doodle Sketch Mind Map Brainstorming (1)Marketing
Trust before scale: How challenger brands are winning market share
By Ubaid Zargar
Oct 18, 2024 04:30 IST 5 Min read
eureka forbesMarketing
Festive boost: Eureka Forbes eyes 25% of annual sales via omnichannel
By Ubaid Zargar
Oct 17, 2024 05:30 IST 4 Min read
Google's Diwali AdAdvertising
How Lowe Lintas reimagined ‘Diwali mela’ with Farida Jalal for Google
By Ubaid Zargar
Oct 16, 2024 05:31 IST 4 Min read
Cleartrip NewAdvertising
Cleartrip boosts festive ad spends by 25% YoY to woo affluent millennials
By Ubaid Zargar
Oct 14, 2024 05:30 IST 4 Min read
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