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Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Google’s Olympics ad for AI is under fire; but is the heat justified?Advertising
Google’s Olympics ad for AI is under fire; but is the heat justified?
By Ubaid Zargar
Jul 31, 2024 05:10 IST 6 Min read
From 2016-24, there's been a 2000% jump in sponsorships around the Olympics in India: IOS’s Neerav TomarMarketing
From 2016-24, there's been a 2000% jump in sponsorships around the Olympics in India: IOS’s Neerav Tomar
By Ubaid Zargar
Jul 30, 2024 05:20 IST 5 Min read
Influencers and user-generated content drive CaratLane's digital marketing strategyMarketing
Influencers and user-generated content drive CaratLane's digital marketing strategy
By Ubaid Zargar
Jul 29, 2024 05:20 IST 4 Min read
Tier-2 and Tier-3 cities are among our fastest-growing markets: BMW India CEO Vikram PawahMarketing
Tier-2 and Tier-3 cities are among our fastest-growing markets: BMW India CEO Vikram Pawah
By Ubaid Zargar
Jul 26, 2024 05:10 IST 5 Min read
Content, streamers, and partnerships: Key elements of BGMI’s marketing strategyGaming and e-Sports
Content, streamers, and partnerships: Key elements of BGMI’s marketing strategy
By Ubaid Zargar
Jul 22, 2024 05:20 IST 5 Min read
Winning isn’t for everyone, says Nike’s new Olympics adAdvertising
Winning isn’t for everyone, says Nike’s new Olympics ad
By Ubaid Zargar
Jul 20, 2024 16:42 IST 2 Min read
Behind Bournvita’s AI-led campaign that offers personalised batting classes from Rahul DravidAdvertising
Behind Bournvita’s AI-led campaign that offers personalised batting classes from Rahul Dravid
By Ubaid Zargar
Jul 16, 2024 05:10 IST 4 Min read
The protein supplement market is under FSSAI radar; experts welcome the interventionMarketing
The protein supplement market is under FSSAI radar; experts welcome the intervention
By Ubaid Zargar
Jul 10, 2024 05:30 IST 6 Min read
Kellogg’s banks on a multigrain proposition with its Chocos relaunchAdvertising
Kellogg’s banks on a multigrain proposition with its Chocos relaunch
By Ubaid Zargar
Jul 09, 2024 05:00 IST 6 Min read
Our web traffic and leads went up 50 percent during the T20 World Cup advertising: Kinjal Shah, Kotak Mutual FundAdvertising
Our web traffic and leads went up 50 percent during the T20 World Cup advertising: Kinjal Shah, Kotak Mutual Fund
By Ubaid Zargar
Jul 05, 2024 05:30 IST 4 Min read
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