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Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Sheela Foam’s rebranded Kurlon eyes brand buzz with ICC T20 World CupMarketing
Sheela Foam’s rebranded Kurlon eyes brand buzz with ICC T20 World Cup
By Ubaid Zargar
Jun 10, 2024 05:20 IST 5 Min read
MIB convenes media and ad industry meeting to discuss self-declaration certificatesAdvertising
Self-declaration certificate: Industry voices mixed reactions to the new ad mandate by MIB
By Ubaid Zargar
Jun 06, 2024 05:10 IST 5 Min read
Towards north and beyond: A rebranded Paragon eyes market expansionMarketing
Towards north and beyond: A rebranded Paragon eyes market expansion
By Ubaid Zargar
Jun 03, 2024 05:10 IST 4 Min read
Another IPL, another season of underwhelming team jerseys and fleeting brand placementsAdvertising
Another IPL, another season of underwhelming team jerseys and fleeting brand placements
By Ubaid Zargar
May 30, 2024 05:30 IST 7 Min read
After 14 years of Salman Khan, Dixcy Scott turns to cricket for endorsementsMarketing
After 14 years of Salman Khan, Dixcy Scott turns to cricket for endorsements
By Ubaid Zargar
May 29, 2024 05:20 IST 4 Min read
SMEs stand to gain the most from Google’s new AI tools, say industry expertsAdvertising
SMEs stand to gain the most from Google’s new AI tools, say industry experts
By Ubaid Zargar
May 23, 2024 05:20 IST 5 Min read
AI is here to stay, but the buck stops with marketersMarketing
AI is here to stay, but the buck stops with marketers
By Ubaid Zargar
May 22, 2024 05:00 IST 4 Min read
Two months after the ‘cheese controversy’, McDonald’s holds onAdvertising
Two months after the ‘cheese controversy’, McDonald’s holds on
By Ubaid Zargar
May 21, 2024 05:20 IST 4 Min read
GECs, sampling, and lots of cricket: Cycle Pure Agarbathi’s 75 years of marketingMarketing
GECs, sampling, and lots of cricket: Cycle Pure Agarbathi’s 75 years of marketing
By Ubaid Zargar
May 20, 2024 05:30 IST 5 Min read
Vadilal Ice Cream wants you to celebrate happiness with its Ice Creams; Pepsodent might disagreeAdvertising
Vadilal Ice Cream wants you to celebrate happiness with its Ice Creams; Pepsodent might disagree
By Ubaid Zargar
May 15, 2024 05:10 IST 3 Min read
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