Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Advertising

For a CSR campaign, the representative needs to emanate authenticity: Prasoon Joshi

By Ubaid Zargar

May 14, 2024 05:20 IST logo

5 Min read

Advertising

Celebrating moms: how brands across India embraced the Mother’s Day

By Ubaid Zargar

May 13, 2024 05:00 IST logo

9 Min read

Advertising

43 matches, 43 films: Colgate goes all in for its IPL campaign

By Ubaid Zargar

May 09, 2024 05:30 IST logo

8 Min read

Marketing

How Dabur Herb’l onboarded Darth Vader as its chief innovative officer

By Ubaid Zargar

May 07, 2024 05:20 IST logo

3 Min read

Marketing

Memes, content, and culture: Youngun’s ingredients for a meme-orable campaign

By Ubaid Zargar

May 03, 2024 05:30 IST logo

5 Min read

Advertising

Your favourite movie characters are being reprised in ads; here’s why

By Ubaid Zargar

Apr 29, 2024 05:30 IST logo

8 Min read

Google announces to retain third-party cookies in Chrome

Top Story

Google’s cookie phase-out hits a snag; data vendors won’t mind the delay

By Ubaid Zargar

Apr 25, 2024 05:20 IST logo

4 Min read

Media

India registered 15.7 crore theatre-goers in 2023, 29% more than the previous year

By Ubaid Zargar

Apr 24, 2024 05:10 IST logo

3 Min read

Marketing

Focussed on content that AI can’t create: ImagesBazaar’s CEO Sandeep Maheshwari

By Ubaid Zargar

Apr 19, 2024 05:30 IST logo

4 Min read

Advertising

Eid is here, where are the brands?

By Ubaid Zargar

Apr 11, 2024 05:30 IST logo

4 Min read