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Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Snapchat launches ‘Less social media, More Snapchat’ campaign; distances itself from other social media platforms Advertising
850 mn users, no advertiser FOMO: Unpacking Snapchat's marketing paradox
By Ubaid Zargar
Sep 18, 2024 05:30 IST 5 Min read
AI is the new currency in the smartphone race; but is it cool enough to woo you?Marketing
AI is the new currency in the smartphone race; but is it cool enough to woo you?
By Ubaid Zargar
Sep 13, 2024 05:30 IST 5 Min read
Modern marketers must be part artists, part sellers; do you fit the bill?Marketing
Modern marketers must be part artists, part sellers; do you fit the bill?
By Ubaid Zargar
Sep 12, 2024 05:30 IST 5 Min read
Bacardi is cashing in on fruity flavours for Breezers as Indian tastes evolveMarketing
Bacardi is cashing in on fruity flavours for Breezers as Indian tastes evolve
By Ubaid Zargar
Sep 10, 2024 05:30 IST 5 Min read
Perplexity AI's move to introduce ads signals the next frontier in search advertisingAdvertising
Perplexity AI's move to introduce ads signals the next frontier in search advertising
By Ubaid Zargar
Sep 06, 2024 05:20 IST 5 Min read
The first CRED ad in 2020 said 'Not everyone gets it'. Well, we still don'tAdvertising
The first CRED ad in 2020 said 'Not everyone gets it'. Well, we still don't
By Ubaid Zargar
Aug 30, 2024 05:30 IST 6 Min read
Ranbir Kapoor and Alia Bhatt in the FabriCare ad got us thinking...Advertising
Ranbir Kapoor and Alia Bhatt in the FabriCare ad got us thinking...
By Ubaid Zargar
Aug 27, 2024 05:30 IST 5 Min read
Shielding your family from rising healthcare costs: The power of Family Health InsuranceMarketing
From prescription audits to patient journeys: Insights transforming India's healthcare landscape
By Ubaid Zargar
Aug 22, 2024 05:00 IST 3 Min read
Festive season is very important, contributes 35% of our revenue: Nikon India MD Sajjan KumarMarketing
Festive season is very important, contributes 35% of our revenue: Nikon India MD Sajjan Kumar
By Ubaid Zargar
Aug 19, 2024 05:20 IST 5 Min read
Dealing with heartbreak? Center Fresh might be your new ally in moving onAdvertising
Dealing with heartbreak? Center Fresh might be your new ally in moving on
By Ubaid Zargar
Aug 15, 2024 05:10 IST 2 Min read
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