Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Marketing

Parle Agro aims for low-income households with the new 'Mini Frooti' offering

By Ubaid Zargar

Apr 09, 2024 05:30 IST logo

4 Min read

MarTech

Clean and compliant: Behind LS Digital and Aqilliz’s data clean rooms

By Ubaid Zargar

Apr 04, 2024 05:20 IST logo

4 Min read

Advertising

How Talented got Britannia and Myntra to tie up for a guerrilla activation

By Ubaid Zargar

Mar 29, 2024 05:30 IST logo

10 Min read

Advertising

A brief recap of broadcasters going all in on IPL promos

By Ubaid Zargar

Mar 22, 2024 05:10 IST logo

4 Min read

Corporate Communications and PR

Talent tensions: HR challenges in finding new PR recruits

By Ubaid Zargar

Mar 19, 2024 05:20 IST logo

4 Min read

Marketing

From celebrity collabs to virtual influencers; here’s how realme is marketing its new NARZO

By Ubaid Zargar

Mar 15, 2024 05:20 IST logo

7 Min read

Top Story

Decoding media buying and its digital transformation with Mindshare's Amin Lakhani

By Ubaid Zargar

Mar 14, 2024 05:20 IST logo

4 Min read

Marketing

Cost, clutter, and competition: key factors Perfetti will consider for IPL advertising

By Ubaid Zargar

Mar 13, 2024 05:20 IST logo

5 Min read

Marketing

Enough of awareness campaigns; 2024 will be the year of performance marketing for LEGO Group India

By Ubaid Zargar

Mar 07, 2024 05:30 IST logo

6 Min read

Marketing

'Spoyl'-t for choice: Here's how Flipkart wants to win Gen Z fashion

By Ubaid Zargar

Feb 26, 2024 05:30 IST logo

6 Min read