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Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Liberty Shoes targets tier-2, tier-3 markets; launches campaign for younger cohortsAdvertising
Liberty Shoes targets tier-2, tier-3 markets; launches campaign for younger cohorts
By Ubaid Zargar
Aug 14, 2024 05:10 IST 3 Min read
India's Paris Olympics wrap: A mixed bag for non-cricket athletes' brand value?Marketing
India's Paris Olympics wrap: A mixed bag for non-cricket athletes' brand value?
By Ubaid Zargar
Aug 12, 2024 05:30 IST 4 Min read
Government set to tighten grip on alcohol 'surrogate ads'; industry braces for impactAdvertising
Government set to tighten grip on alcohol 'surrogate ads'; industry braces for impact
By Ubaid Zargar
Aug 05, 2024 05:20 IST 5 Min read
Google’s Olympics ad for AI is under fire; but is the heat justified?Advertising
Google’s Olympics ad for AI is under fire; but is the heat justified?
By Ubaid Zargar
Jul 31, 2024 05:10 IST 6 Min read
From 2016-24, there's been a 2000% jump in sponsorships around the Olympics in India: IOS’s Neerav TomarMarketing
From 2016-24, there's been a 2000% jump in sponsorships around the Olympics in India: IOS’s Neerav Tomar
By Ubaid Zargar
Jul 30, 2024 05:20 IST 5 Min read
Influencers and user-generated content drive CaratLane's digital marketing strategyMarketing
Influencers and user-generated content drive CaratLane's digital marketing strategy
By Ubaid Zargar
Jul 29, 2024 05:20 IST 4 Min read
Tier-2 and Tier-3 cities are among our fastest-growing markets: BMW India CEO Vikram PawahMarketing
Tier-2 and Tier-3 cities are among our fastest-growing markets: BMW India CEO Vikram Pawah
By Ubaid Zargar
Jul 26, 2024 05:10 IST 5 Min read
Content, streamers, and partnerships: Key elements of BGMI’s marketing strategyGaming and e-Sports
Content, streamers, and partnerships: Key elements of BGMI’s marketing strategy
By Ubaid Zargar
Jul 22, 2024 05:20 IST 5 Min read
Winning isn’t for everyone, says Nike’s new Olympics adAdvertising
Winning isn’t for everyone, says Nike’s new Olympics ad
By Ubaid Zargar
Jul 20, 2024 16:42 IST 2 Min read
Behind Bournvita’s AI-led campaign that offers personalised batting classes from Rahul DravidAdvertising
Behind Bournvita’s AI-led campaign that offers personalised batting classes from Rahul Dravid
By Ubaid Zargar
Jul 16, 2024 05:10 IST 4 Min read
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