Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Advertising

Colgate-Palmolive eyes market dominance with MaxFresh relaunch and "Multiple India" approach

By Ubaid Zargar

Nov 15, 2023 05:30 IST logo

6 Min read

Advertising

Your favourite brands are advertising all over e-commerce portals; Here’s why

By Ubaid Zargar

Nov 03, 2023 05:30 IST logo

6 Min read

Marketing

Decoding Cadbury’s decades worth of advertising and marketing mojo

By Ubaid Zargar

Oct 26, 2023 05:30 IST logo

6 Min read

Advertising

Here is how Cleartrip onboarded Flipkart’s ‘Kidults’ to plug festive travel bookings

By Ubaid Zargar

Oct 25, 2023 05:30 IST logo

4 Min read

Advertising

Tata’s Himalayan sets the stage to make Saffron great again

By Ubaid Zargar

Oct 18, 2023 05:20 IST logo

4 Min read

Marketing

From MasterChef to World Cup, here is how Veeba is saucing up its marketing

By Ubaid Zargar

Oct 17, 2023 05:30 IST logo

4 Min read

Advertising

How Flipkart turned iPhone 14 into the protagonist of its Big Billion Days story

By Ubaid Zargar

Oct 16, 2023 05:20 IST logo

3 Min read

Advertising

Amul takes a comical detour in new ads; asks you to ‘be more milk’

By Ubaid Zargar

Oct 12, 2023 15:38 IST logo

1 Min read

Advertising

Maruti Suzuki Arena spends Rs 10 crore on TV and Rs 8 crore on OTT & digital for its vernacular push

By Ubaid Zargar

Oct 12, 2023 05:30 IST logo

5 Min read

Marketing

How are D2C mavens navigating the traditional retail terrain of India?

By Ubaid Zargar

Oct 09, 2023 05:10 IST logo

5 Min read