Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Advertising

Pepsi and friends are making a play for your munchies; ready to sip?

By Ubaid Zargar

Jun 13, 2024 05:20 IST logo

4 Min read

Brands

Delivery for metros, dining for tier-3 and beyond: Domino's has something for everybody

By Ubaid Zargar

Jun 12, 2024 05:20 IST logo

6 Min read

Advertising

The Whole Truth’s new campaign might just turn consumers into deinfluencers

By Ubaid Zargar

Jun 11, 2024 05:20 IST logo

4 Min read

Marketing

Sheela Foam’s rebranded Kurlon eyes brand buzz with ICC T20 World Cup

By Ubaid Zargar

Jun 10, 2024 05:20 IST logo

5 Min read

MIB convenes media and ad industry meeting to discuss self-declaration certificates

Advertising

Self-declaration certificate: Industry voices mixed reactions to the new ad mandate by MIB

By Ubaid Zargar

Jun 06, 2024 05:10 IST logo

5 Min read

Marketing

Towards north and beyond: A rebranded Paragon eyes market expansion

By Ubaid Zargar

Jun 03, 2024 05:10 IST logo

4 Min read

Advertising

Another IPL, another season of underwhelming team jerseys and fleeting brand placements

By Ubaid Zargar

May 30, 2024 05:30 IST logo

7 Min read

Marketing

After 14 years of Salman Khan, Dixcy Scott turns to cricket for endorsements

By Ubaid Zargar

May 29, 2024 05:20 IST logo

4 Min read

Advertising

SMEs stand to gain the most from Google’s new AI tools, say industry experts

By Ubaid Zargar

May 23, 2024 05:20 IST logo

5 Min read

Marketing

AI is here to stay, but the buck stops with marketers

By Ubaid Zargar

May 22, 2024 05:00 IST logo

4 Min read