Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Advertising

Big B and SRK make a run for Everest Spices again

By Ubaid Zargar

Jan 09, 2024 05:10 IST logo

2 Min read

Advertising

Hrithik Roshan revs up Hero’s new Karizma in latest spot

By Ubaid Zargar

Jan 04, 2024 05:30 IST logo

6 Min read

Advertising

Zomato reenacts the lives of its top customers in this content series

By Ubaid Zargar

Jan 03, 2024 05:20 IST logo

2 Min read

Marketing

Here is how 2023 fared for Adani Wilmar in India’s stoneground flour market

By Ubaid Zargar

Dec 27, 2023 05:00 IST logo

5 Min read

Marketing

Cricket and rural outreach solidified Dabur Red’s 2023 business, what's next?

By Ubaid Zargar

Dec 22, 2023 05:20 IST logo

5 Min read

Media

AI is in the town; But who is keeping the tab on fake news?

By Ubaid Zargar

Dec 19, 2023 05:10 IST logo

4 Min read

Marketing

The marketer’s playbook for 2024

By Ubaid Zargar

Dec 18, 2023 05:30 IST logo

5 Min read

Advertising

Here is how a viral reel turned into a Lay’s collab for Bunshah

By Ubaid Zargar

Dec 11, 2023 05:10 IST logo

9 Min read

MarTech

LLMs and strategic adaptations define Indian AdTech and MarTech landscape in 2023

By Ubaid Zargar

Dec 06, 2023 05:30 IST logo

5 Min read

Advertising

Is Zomato inviting you to its wedding?

By Ubaid Zargar

Dec 04, 2023 15:24 IST logo

1 Min read