Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Advertising

Two months after the ‘cheese controversy’, McDonald’s holds on

By Ubaid Zargar

May 21, 2024 05:20 IST logo

4 Min read

Marketing

GECs, sampling, and lots of cricket: Cycle Pure Agarbathi’s 75 years of marketing

By Ubaid Zargar

May 20, 2024 05:30 IST logo

5 Min read

Advertising

Vadilal Ice Cream wants you to celebrate happiness with its Ice Creams; Pepsodent might disagree

By Ubaid Zargar

May 15, 2024 05:10 IST logo

3 Min read

Advertising

For a CSR campaign, the representative needs to emanate authenticity: Prasoon Joshi

By Ubaid Zargar

May 14, 2024 05:20 IST logo

5 Min read

Advertising

Celebrating moms: how brands across India embraced the Mother’s Day

By Ubaid Zargar

May 13, 2024 05:00 IST logo

9 Min read

Advertising

43 matches, 43 films: Colgate goes all in for its IPL campaign

By Ubaid Zargar

May 09, 2024 05:30 IST logo

8 Min read

Marketing

How Dabur Herb’l onboarded Darth Vader as its chief innovative officer

By Ubaid Zargar

May 07, 2024 05:20 IST logo

3 Min read

Marketing

Memes, content, and culture: Youngun’s ingredients for a meme-orable campaign

By Ubaid Zargar

May 03, 2024 05:30 IST logo

5 Min read

Advertising

Your favourite movie characters are being reprised in ads; here’s why

By Ubaid Zargar

Apr 29, 2024 05:30 IST logo

8 Min read

Google announces to retain third-party cookies in Chrome

Top Story

Google’s cookie phase-out hits a snag; data vendors won’t mind the delay

By Ubaid Zargar

Apr 25, 2024 05:20 IST logo

4 Min read