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Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Data Protection Bill: are brands at crossroads between personalisation and privacy? Top Story
Data Protection Bill: are brands at crossroads between personalisation and privacy?
By Ubaid Zargar
Aug 09, 2023 05:30 IST 5 Min read
The recipe to brewing a generation of financially literate consumers Advertising
The recipe to brewing a generation of financially literate consumers
By Ubaid Zargar
Aug 04, 2023 05:30 IST 5 Min read
What’s driving growth for online publishers? Top Story
What’s driving growth for online publishers?
By Ubaid Zargar
Jul 28, 2023 05:10 IST 2 Min read
As Parle tops Kantar’s most chosen in-home brand chart Marketing
As Parle tops Kantar’s most chosen in-home brand chart
By Ubaid Zargar
Jul 27, 2023 12:14 IST 3 Min read
Barbie’s marketing genius has turned pink into the new black Marketing
Barbie’s marketing genius has turned pink into the new black
By Ubaid Zargar
Jul 21, 2023 05:10 IST 4 Min read
Ather Energy’s upcoming launch sees a design prelude to woo commuters Marketing
Ather Energy’s upcoming launch sees a design prelude to woo commuters
By Ubaid Zargar
Jul 20, 2023 05:20 IST 7 Min read
As Eno carries on its humorous take on acidity… Marketing
As Eno carries on its humorous take on acidity…
By Ubaid Zargar
Jul 18, 2023 05:20 IST 3 Min read
What is Samsonite’s strategy for customer retention? Marketing
What is Samsonite’s strategy for customer retention?
By Ubaid Zargar
Jul 14, 2023 05:20 IST 4 Min read
Can Air India’s rebranding exercise revitalise its legacy of yore? Brands
Can Air India’s rebranding exercise revitalise its legacy of yore?
By Ubaid Zargar
Jul 11, 2023 05:30 IST 5 Min read
Has the time come for marketers to redefine the role of PR agencies? Corporate Communications and PR
Has the time come for marketers to redefine the role of PR agencies?
By Ubaid Zargar
Jul 10, 2023 05:10 IST 4 Min read
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