Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Media

India registered 15.7 crore theatre-goers in 2023, 29% more than the previous year

By Ubaid Zargar

Apr 24, 2024 05:10 IST logo

3 Min read

Marketing

Focussed on content that AI can’t create: ImagesBazaar’s CEO Sandeep Maheshwari

By Ubaid Zargar

Apr 19, 2024 05:30 IST logo

4 Min read

Advertising

Eid is here, where are the brands?

By Ubaid Zargar

Apr 11, 2024 05:30 IST logo

4 Min read

Marketing

Parle Agro aims for low-income households with the new 'Mini Frooti' offering

By Ubaid Zargar

Apr 09, 2024 05:30 IST logo

4 Min read

MarTech

Clean and compliant: Behind LS Digital and Aqilliz’s data clean rooms

By Ubaid Zargar

Apr 04, 2024 05:20 IST logo

4 Min read

Advertising

How Talented got Britannia and Myntra to tie up for a guerrilla activation

By Ubaid Zargar

Mar 29, 2024 05:30 IST logo

10 Min read

Advertising

A brief recap of broadcasters going all in on IPL promos

By Ubaid Zargar

Mar 22, 2024 05:10 IST logo

4 Min read

Corporate Communications and PR

Talent tensions: HR challenges in finding new PR recruits

By Ubaid Zargar

Mar 19, 2024 05:20 IST logo

4 Min read

Marketing

From celebrity collabs to virtual influencers; here’s how realme is marketing its new NARZO

By Ubaid Zargar

Mar 15, 2024 05:20 IST logo

7 Min read

Top Story

Decoding media buying and its digital transformation with Mindshare's Amin Lakhani

By Ubaid Zargar

Mar 14, 2024 05:20 IST logo

4 Min read