Ubaid Zargar

Ubaid Zargar is the Principal Correspondent at afaqs!. He writes about advertising and marketing, focusing on digital marketing and marketing technology.

Advertising

How Flipkart turned iPhone 14 into the protagonist of its Big Billion Days story

By Ubaid Zargar

Oct 16, 2023 05:20 IST logo

3 Min read

Advertising

Amul takes a comical detour in new ads; asks you to ‘be more milk’

By Ubaid Zargar

Oct 12, 2023 15:38 IST logo

1 Min read

Advertising

Maruti Suzuki Arena spends Rs 10 crore on TV and Rs 8 crore on OTT & digital for its vernacular push

By Ubaid Zargar

Oct 12, 2023 05:30 IST logo

5 Min read

Marketing

How are D2C mavens navigating the traditional retail terrain of India?

By Ubaid Zargar

Oct 09, 2023 05:10 IST logo

5 Min read

Marketing

Festive season sees Meesho green light its yearly mega sale

By Ubaid Zargar

Oct 05, 2023 05:10 IST logo

4 Min read

Advertising

Why Adidas chose rap and Raftaar to unite fans and cheer on Team India for ICC Men’s World Cup

By Ubaid Zargar

Oct 03, 2023 05:30 IST logo

5 Min read

Brands

Tata Consultancy Services tops Kantar’s 2023 most valuable brands report

By Ubaid Zargar

Sep 29, 2023 05:10 IST logo

6 Min read

Advertising

Kapil Dev joins Disney+ Hotstar in new ad promoting free ICC Men's World Cup streaming

By Ubaid Zargar

Sep 26, 2023 15:20 IST logo

5 Min read

Advertising

75 years of ‘Divinely Discontent’ Ogilvy

By Ubaid Zargar

Sep 22, 2023 19:40 IST logo

2 Min read

Advertising

Parle’s revamped Krackjack campaign eyes Gen Z with new 'Krack and Jack' avatars

By Ubaid Zargar

Sep 20, 2023 05:20 IST logo

5 Min read