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Marketing

In an interaction with Shashank Mishra, brand head Marketing
American Eagle hires Janhvi Kapoor to tap women’s denim market
By Yash Bhatia
Nov 06, 2024 05:10 IST 3 Min read
Tanishq Marketing
Regal, local & digital: Tanishq's strategy to win over Indian women
By Ubaid Zargar
Nov 05, 2024 05:30 IST 4 Min read
Hawk coo Guest Article
Crisis management: learning from the best and the not-so-best
By Iyer Premkumar
Nov 05, 2024 05:00 IST 3 Min read
Performance marketing: How brands drive measurable growth Marketing
Performance marketing: How brands drive measurable growth
By Yash Bhatia
Nov 05, 2024 04:50 IST 3 Min read
Dell_TRA Marketing
Dell Laptops remains the most desired brand for the fourth year: TRA
By afaqs! news bureau
Nov 04, 2024 15:07 IST 3 Min read
CMO dialogue..Anuj Marketing
Xiaomi wants to be everywhere you are—but is the India market ready?
By Venkata Susmita Biswas
Nov 04, 2024 05:10 IST 4 Min read
natural vs lab-grown diamonds Advertising
NDC backs the real deal; targets lab-grown diamonds
By Nisha Qureshi
Oct 31, 2024 05:20 IST 3 Min read
Dabur Marketing
Dabur registers 4.2% spike in ad spends YoY for Q2 FY25
By afaqs! news bureau
Oct 30, 2024 15:53 IST 1 Min read
P&G Advertising
P&G Hygiene's ad spends rise 12.7% YoY in Q1 FY25, reaching Rs 173 crore
By afaqs! news bureau
Oct 30, 2024 14:38 IST 1 Min read
Here’s how brands are riding wave of Samay Raina’s show India’s Got Latent Influencer Marketing
From Spinny to POP: Brands embrace Samay Raina’s ‘India’s Got Latent’
By Yash Bhatia
Oct 30, 2024 05:20 IST 4 Min read
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