Saatchi & Saatchi bags Kenstar TV, Reliance Polyesters and Polymer

Kenstar Television is a new brand that is likely to hit the Indian market in April, while the Reliance Polyesters and Polymer account was handled by Mudra till April 2005

Saatchi & Saatchi, Mumbai, has bagged the creative duties for Kenstar Television and Reliance Polyesters and Polymer.

Mudra used to handle the Reliance Polyesters and Polymer account till April 2005, but after that, Reliance had no creative agency for a while. Now, it has decided to award the business to Saatchi & Saatchi after a multi-agency pitch. The media duties will be handled by Reliance’s in-house media division.

Kenstar Television is a new brand that is likely to hit the market in April.

The media mix for Reliance Polyesters and Polymer will include below-the-line activities and customer relationship management programmes in addition to conventional advertising.

According to Kamal Basu, executive vice-president, Saatchi & Saatchi, Mumbai, his agency will follow a 360-degree approach for Kenstar Television, which will include television, print, and outdoor.

For the record, Reliance is one of the largest producers of polyester products in the world. The company develops solutions for a range of industries and applications, including garments, home furnishings, textiles, paper, construction and packaging. Both are part of Reliance Industries Ltd.

Have news to share? Write to us atnewsteam@afaqs.com