Devina Joshi

<FONT COLOR="#FF0033"><B>Goafest:</B></FONT> McCann races ahead with UTI Bank, Band-Aid, NDTV India

At the AAAI Goafest, McCann Erickson walked away with the maximum metals (42) including five golds, 14 silvers and 23 bronzes

McCann Erickson, which was conspicuous by its absence at the Abby’s this year, more than made up for it at the AAAI Goafest. At the AAAI awards ceremony, the agency walked away with the maximum metals (42), including five golds, 14 silvers and 23 bronzes.

An elated Prasoon Joshi, regional creative director, South and South East Asia, McCann Erickson, remarks, “This year, we’re quite pleased with the range of brands that won in various categories.”

It must come as a relief to McCann that it can no longer be regarded as just a ‘Coca Cola agency’ anymore. “Coca Cola also fetched us some metals, but yes, I am glad that our work for other brands such as Pears, UTI Bank, NDTV India, Breakthrough Foundation and Band-Aid won too, especially considering that they were competing in tough categories,” Joshi remarks.

McCann was awarded 10 metals in the Film category alone, one of which titled ‘Family’ and made for UTI Bank fetched it gold in the ‘Family’ in the Film: Finance/Banking & Insurance category.

This ad shows people in a family going about their daily activities – but in a box. A child plays in a cardboard box; his grandfather watches television in a box; the boy’s father comes home and takes out his helmet (again, in a box). His mother sweeps the house, which represents moving homes too many times and therefore, ‘living out of boxes’, literally. This ad was for UTI Bank’s home loans.

The agency also bagged three bronzes – ‘Prayaschit’ for Saffola Gold in the Film: Food including Seasonings/ Confectionery/Snacks category, ‘Farmer’ for Coca Cola in the Film: Beverages and Dairy Products category, and ‘Dog’, an ad for Band-Aid in the Film: Medicines and OTC Products category.

McCann also bagged a silver for Wonder Bra for its work titled ‘Car’ in the Film: Textiles, Readymades, Shoes, Watches, Jewellery and Accessories category.

Then, it earned two metals for client NDTV India in the Film: Media category – a silver for its ad titled ‘Awaaz’ and a bronze for another film, ‘Sawaal’.

For client Breakthrough Foundation, the agency bagged two metals in the Film: Public Service and Political Advertising category. These include a silver and a bronze for its films ‘FTV’ and ‘Photo’, respectively. In the same category, its work for Hial Foundation titled ‘Boy’ bagged a Bronze.

In the Press category, the agency bagged five metals, including two silvers and three bronzes. The two silvers were for Big Babol (‘Adult’) in the Press: Food including Seasonings/ Confectionery/Snacks category and for UTI Bank (‘TV’) in the Press: Finance/Banking & Insurance category.

McCann bagged two bronzes in the press category for Wonder Bra titled ‘Race’ and ‘Comic’ in the Press: Textiles, Readymades, Shoes, Watches, Jewellery and Accessories category. The third Bronze in the Press section came for Band-Aid Flexi (‘Pinnochio’) in the Press: Medicines and OTC Products category.

In the Radio category, the agency scored a gold for Pears Oil Control (‘Dost’) in the Radio: Personal Toiletries, Cosmetics and Perfumes category, a silver for the same brand for its work titled ‘Friend’, and two bronzes each for Coca Cola (‘Mandir’) in the Radio: Beverages and Dairy Products category and for NDTV India (‘Sawaal’) in the Radio: Media category.

The agency also scored two bronzes for underwear brand Hanes in the Radio: Textiles, Readymades, Shoes, Watches, Jewellery and Accessories category, for radio spots titled ‘Bandar Ki Poonch’ and ‘Stepni’. Another two bronzes came for Tata Indicom Smart Booth titled ‘Girlfriend’ and ‘Stammer’ in the Radio: Home Electronics and Entertainment category.

In the outdoor category, metals came for Wonder Bra (a gold and a silver), Band Aid Fast Heal (gold), UTI Bank (silver), Big Babol (bronze), A Salon De Beaute (a gold and a silver), Band Aid Flexi (silver), Western Union Money Transfer (bronze), Mocha Film Club (bronze) and Children of the world (bronze).

© 2006 agencyfaqs!

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