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Results for 'Coca-Cola'
By
Shubhankar Sen
Advertising
Is Pepsi’s cheeky jab at Coca-Cola a message for Burger King, Subway, and other fast-food giants?
Pepsi's latest ad challenges Coca-Cola, but risks boosting its rival's visibility. Is this a risky strategy for Pepsi?
By
afaqs! news bureau
Advertising
Coca-Cola kicks off 2024 with a 'family' reunion in latest spot inspired by ‘The Bear’
The ad organically connects the brand’s range of drinks with everyday small moments in life.
By
afaqs! news bureau
Advertising
Ads that we savoured like fine wine in 2023
That piece when the observers of advertising reveal the ones that tickled their fancy.
By
afaqs! news bureau
Marketing
Coca-Cola extends global partnership with ICC
The collaboration will guarantee yearly significant global gatherings, such as the World Test Championship Final held every two years.
By
afaqs! news bureau
Marketing
Coca-Cola India expands into alcohol beverage market with Lemon-Dou: ET Report
The company has started pilot testing the Japanese-style ready-to-drink beverage in a few states in India.
By
afaqs! news bureau
Branded Content
Is “going viral” the only metric for content marketing?
Industry stalwarts explain challenges in content marketing, process of allocating budget to it and more.
By
afaqs! news bureau
Marketing
Coca-Cola partners with Darjeeling's Makaibari tea estate for iced green tea: BS Report
The brand has launched two flavours of ready-to-drink iced green tea in Bengal Global Business Summit 2023.
By
afaqs! partner content
Marketing Initiative
Say no to forwarded festive greetings with Coca-Cola’s Diw(AI)li campaign
The Create Real Magic platform transforms festive greeting conventions, using DALL·E 3 and GPT-4 models to help users reclaim the Real Magic of Diwali.
By
afaqs! news bureau
Advertising
McDonald’s, Coca-Cola, Swiggy; into some of the memorable festive spots of 2023
Festive advertising sometimes has a pop of colour and charm, unlike other spots.
By
afaqs! news bureau
Marketing
Coca-Cola enters the ready-to-drink alcohol market; launches Absolut Vodka & Sprite in select markets
The new drink is in partnership with Pernod Ricard and will be available in versions with Sprite and Sprite Zero Sugar.
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