Results for 'Coca-Cola'

Advertising

Is Pepsi’s cheeky jab at Coca-Cola a message for Burger King, Subway, and other fast-food giants?

Pepsi's latest ad challenges Coca-Cola, but risks boosting its rival's visibility. Is this a risky strategy for Pepsi?
Advertising

Coca-Cola kicks off 2024 with a 'family' reunion in latest spot inspired by ‘The Bear’

The ad organically connects the brand’s range of drinks with everyday small moments in life.
Advertising

Ads that we savoured like fine wine in 2023

That piece when the observers of advertising reveal the ones that tickled their fancy.
Marketing

Coca-Cola extends global partnership with ICC

The collaboration will guarantee yearly significant global gatherings, such as the World Test Championship Final held every two years.
Marketing

Coca-Cola India expands into alcohol beverage market with Lemon-Dou: ET Report

The company has started pilot testing the Japanese-style ready-to-drink beverage in a few states in India.
Branded Content

Is “going viral” the only metric for content marketing?

Industry stalwarts explain challenges in content marketing, process of allocating budget to it and more.
Marketing

Coca-Cola partners with Darjeeling's Makaibari tea estate for iced green tea: BS Report

The brand has launched two flavours of ready-to-drink iced green tea in Bengal Global Business Summit 2023.
Marketing Initiative

Say no to forwarded festive greetings with Coca-Cola’s Diw(AI)li campaign

The Create Real Magic platform transforms festive greeting conventions, using DALL·E 3 and GPT-4 models to help users reclaim the Real Magic of Diwali.
Advertising

McDonald’s, Coca-Cola, Swiggy; into some of the memorable festive spots of 2023

Festive advertising sometimes has a pop of colour and charm, unlike other spots.
Marketing

Coca-Cola enters the ready-to-drink alcohol market; launches Absolut Vodka & Sprite in select markets

The new drink is in partnership with Pernod Ricard and will be available in versions with Sprite and Sprite Zero Sugar.