Results for 'Coca–Cola'

Points of View

Will Pepsi's 'sugar tweak' have a domino effect beyond calories and carbs?

The new Pepsi formula will have less sugar and more fizz. How will the change be received by consumers, rivals, the F&B segment?
People Spotting

Former Coke executive Chandrasekar Radhakrishnan joins Emaar

He joins Emaar Group, a Dubai based real estate development company as Head of Marketing.
Advertising

Coca Cola releases desi version of 'Turn up the rhythm' campaign

The campaign titled 'Turn up your day' features two ads that show people dancing after consuming the beverage.
Advertising

Coca-Cola releases rhythm-driven international ad

Titled 'Turn Up Your Rhythm', the ad features customers enjoying a chilled Coke bottle and breaking into a spontaneous dance.
Advertising

After a weak summer, cola brands pop the winter fizz with high decibel media burst

Coca-Cola, Pepsi, Thums Up and Sprite unveiled major campaigns last month featuring top star endorsers Ranbir Kapoor, Ranveer Singh, Disha Patani, Mahesh Babu and Tiger Shroff.
Advertising

Coca-Cola does an Axe deodorant; gets Ranbir Kapoor to groove for a group of swooning girls

How does a group of girls fawning over a Bollywood heartthrob, who is dancing, help a cola brand?
Marketing

Ramen, skincare, BTS and K-dramas… A look at the rise of Korean culture in India

Since lockdown began, India has seen an increased interest in Korean dramas, cuisine, etc. What does it mean for the ad world?
Advertising

Coca-Cola drops emotional, yet delightful Christmas ad

Directed by Oscar winner Taika Waititi, it’s just the sweet touch one needed during this festive season.
Advertising

Coca Cola brings back Ranbir Kapoor-Paresh Rawal pair in Diwali ad

The landlord-tenant duo is back in a cheeky Diwali ad.
Companies

Coca-Cola India releases Sustainability Update 2019-20

Highlights focus towards building sustainable communities as a foundation for sustainable business.