For many consumers globally, and especially in India – the bubbles are now uncool, says our guest author.

The association comes as India enters its 100th year of participation at the Olympic Games.

From over 100 WhatsApp messages per minute to pushing for a Hindi copy, Schbang had quite the social media brainstorming.

"This story isn't about Cristiano Ronaldo or Coca-Cola; it's about us," writes adman Preetham Venkky.

Multiple brands took the opportunity to make puns, and push their own products while referencing the Ronaldo incident.

"na bottle hategi, na valuation ghategi" - reads the copy of the post.

When Ronaldo put two Coca-Cola bottles out of sight, he caused quite a stir on the Internet and stock markets.

Brands like Maggi, Amazon, Coca-Cola, Ghadi and Lay’s have also eased up on brand guidelines, extending campaigns to assets like product packaging, logos and labels.

The new Pepsi formula will have less sugar and more fizz. How will the change be received by consumers, rivals, the F&B segment?

He joins Emaar Group, a Dubai based real estate development company as Head of Marketing.