Titled 'Turn Up Your Rhythm', the ad features customers enjoying a chilled Coke bottle and breaking into a spontaneous dance.

Coca-Cola, Pepsi, Thums Up and Sprite unveiled major campaigns last month featuring top star endorsers Ranbir Kapoor, Ranveer Singh, Disha Patani, Mahesh Babu and Tiger Shroff.

How does a group of girls fawning over a Bollywood heartthrob, who is dancing, help a cola brand?

Since lockdown began, India has seen an increased interest in Korean dramas, cuisine, etc. What does it mean for the ad world?

Directed by Oscar winner Taika Waititi, it’s just the sweet touch one needed during this festive season.

The landlord-tenant duo is back in a cheeky Diwali ad.

Highlights focus towards building sustainable communities as a foundation for sustainable business.

Dunzo has partnered with Coca-Cola and Kwality Wall's to deliver snacks to members during IPL season.

And, what types of brands/segments are best poised to take this suddenly important proposition forward?

The beverage company has introduced two variants under the Minute Maid umbrella - Vita Punch and Nutri Force, both meant to help boost immunity.