Results for 'Coca–Cola'

Guest Article

Oye bubbly: voice of youth or open happiness?

For many consumers globally, and especially in India – the bubbles are now uncool, says our guest author.
Advertising

Tokyo Olympics signs Thums Up as official partner

The association comes as India enters its 100th year of participation at the Olympic Games.
Social Media

Meet the team behind Fevicol’s stickily viral Cristiano Ronaldo post

From over 100 WhatsApp messages per minute to pushing for a Hindi copy, Schbang had quite the social media brainstorming.
Guest Article

The Curious Case of Cristiano, Coca-Cola and Cognitive Bias

"This story isn't about Cristiano Ronaldo or Coca-Cola; it's about us," writes adman Preetham Venkky.
Social Media

Amul, Dabur, Zomato pun on Cristiano Ronaldo’s ‘Coca-Cola move’ on social

Multiple brands took the opportunity to make puns, and push their own products while referencing the Ronaldo incident.
Social Media

Fevicol puns on Coca-Cola Ronaldo incident in social post

"na bottle hategi, na valuation ghategi" - reads the copy of the post.
Marketing

When Cristiano Ronaldo 'moved' millions for Coca-Cola

When Ronaldo put two Coca-Cola bottles out of sight, he caused quite a stir on the Internet and stock markets.
Marketing

As Dettol wins hearts with 'warrior packs', a look at recent tweaks to logos, packaging, across brands

Brands like Maggi, Amazon, Coca-Cola, Ghadi and Lay’s have also eased up on brand guidelines, extending campaigns to assets like product packaging, logos and labels.
Points of View

Will Pepsi's 'sugar tweak' have a domino effect beyond calories and carbs?

The new Pepsi formula will have less sugar and more fizz. How will the change be received by consumers, rivals, the F&B segment?
People Spotting

Former Coke executive Chandrasekar Radhakrishnan joins Emaar

He joins Emaar Group, a Dubai based real estate development company as Head of Marketing.