Results for 'Coca–Cola'

Marketing

“When like-minded brands come together, they create something more awesome than their individual selves”: Ajay Maurya, Fastrack

A chat with the marketing head on the recent Fastrack-Coca-Cola collection and #AwesomeTogether campaign.
Advertising

Coca-Cola introduces new global platform for brand’s trademark and new perspective for its logo

Titled ‘Real Magic’, the platform marks the first global brand platform for Coca-Cola since 2016.
Social Media

Crocs rolls out Coca-Cola collaboration in post with Diljit Dosanjh

The singer turned actor is seen casually lounging around wearing the red shoes while sipping on a can of the red cola too.
Marketing

The psychology behind FMCG hotspots

Here are some tips on catching the consumer’s eye in a noisy, crowded retail market.
Advertising

Coca Cola positions its 'Zero' product as best ever in new pre-historic ad

In a new campaign by McCann, featuring dinosaurs and a meteor, the brand asks: is this the “Best Coke Ever?”
Guest Article

Oye bubbly: voice of youth or open happiness?

For many consumers globally, and especially in India – the bubbles are now uncool, says our guest author.
Advertising

Tokyo Olympics signs Thums Up as official partner

The association comes as India enters its 100th year of participation at the Olympic Games.
Social Media

Meet the team behind Fevicol’s stickily viral Cristiano Ronaldo post

From over 100 WhatsApp messages per minute to pushing for a Hindi copy, Schbang had quite the social media brainstorming.
Guest Article

The Curious Case of Cristiano, Coca-Cola and Cognitive Bias

"This story isn't about Cristiano Ronaldo or Coca-Cola; it's about us," writes adman Preetham Venkky.
Social Media

Amul, Dabur, Zomato pun on Cristiano Ronaldo’s ‘Coca-Cola move’ on social

Multiple brands took the opportunity to make puns, and push their own products while referencing the Ronaldo incident.