A chat with the marketing head on the recent Fastrack-Coca-Cola collection and #AwesomeTogether campaign.

Titled ‘Real Magic’, the platform marks the first global brand platform for Coca-Cola since 2016.

The singer turned actor is seen casually lounging around wearing the red shoes while sipping on a can of the red cola too.

Here are some tips on catching the consumer’s eye in a noisy, crowded retail market.

In a new campaign by McCann, featuring dinosaurs and a meteor, the brand asks: is this the “Best Coke Ever?”

For many consumers globally, and especially in India – the bubbles are now uncool, says our guest author.

The association comes as India enters its 100th year of participation at the Olympic Games.

From over 100 WhatsApp messages per minute to pushing for a Hindi copy, Schbang had quite the social media brainstorming.

"This story isn't about Cristiano Ronaldo or Coca-Cola; it's about us," writes adman Preetham Venkky.

Multiple brands took the opportunity to make puns, and push their own products while referencing the Ronaldo incident.