Ambience illustrator Milind Aglave comes out top in ‘Luerzer’s Archives’

Milind Aglave, illustrator, Ambience Publicis, has been ranked as number one illustrator by the international magazine, ‘Luerzer’s Archives’, in both the ten-year and five-year rankings. In the ten-year ranking, Aglave shares the prime spot with Christian Borstlap of the Netherlands.

Aglave is the first Indian to have ever figured in the numero uno position in these two lists. The rankings are decided on the basis of the number of campaigns that have appeared in ‘Luerzer’s Archives’; the one with the most campaigns scores above the rest. Nine of Aglave’s press campaigns have figured in the ‘Archives’.

Apart from his role at Ambience, Aglave has also freelanced for close associates at O&M and McCann-Erickson. Some of his work which has been featured in the international magazine includes press campaigns for Mentos, Maxwell Industries (VIP Hosiery), Lakme Elle 18, Hanes Innerwear, Daygum Tooth Gum, Western Union Money Transfer, Parachute Hair Oil and ‘Sanctuary’ Magazine.

When quizzed about which one of these he considers his personal favourite, Aglave promptly says, “I especially enjoyed working on the Western Union Money Transfer ad.” Aglave worked on the campaign (comprising two press ads) at Ambience Publicis a few years ago, along with his then creative group head, Prasanna Sankhe (who is now senior creative director at Ambience Publicis). The Western Union Money Transfer business now belongs to McCann-Erickson.

The first ad features a dollar note, with Abraham Lincoln’s face almost out of the note, struggling to hold on to it with his hand, depicting the speed with which the money is being transferred. The second ad has a pound note, featuring Queen Elizabeth’s face in a similar manner.

For the record, ‘Luerzer’s Archives’ was founded in 1984 by ad veteran Walter Lürzer. Each 160-page issue features 70-80 of the world’s best new print campaigns and short synopses of 50 television commercials, dated and classified by individual product groups. This prestigious magazine reaches 1,52,000 admen worldwide and has a concentration of readers in America, Asia, Europe, Australia and Africa.

© 2006 agencyfaqs!