Mudra, O&M and Everest make it at YoungGuns 2006

This year at the YoungGuns, Indian agencies have bagged four bullets. A total of 89 bullets were awarded, which included 13 golds, 26 silvers and 50 bronzes. Out of these, India was lucky to be awarded four bullets – one gold, two silvers and one bronze.

The gold bullet came in for Mudra’s work on ‘Cell Phone’ – a radio spot created for Hindustan Motors as a public service campaign to discourage people from using cell phones while driving.

OR Radhakrishnan, creative group head, Mudra, the creative brain behind this campaign, has also been ranked 19 in the list of the top 31 Young Creatives as per the YoungGuns rankings. The famous track from ‘Rang De Basanti’ (RDB) – ‘Lose Control’ – was used as a soundtrack for this radio spot, and the idea perfectly fitted well with the medium as people generally listen to music on radio while driving.

One silver was bagged by Ogilvy & Mather in the category ‘Print Advertising Campaign’ for its work on ‘IAPA Adoption Bed, Books, Toys’ for the Indian Association for Promotion of Adoption & Child Welfare. The ad was created by Kunal Sawant. It got its second silver in the Outdoor/Poster campaign category for its work ‘Toys’, done for Gillette. The campaign was made by Abhinav Pratiman and Rishi Chanana.

The third bullet – a bronze – was won by Everest Brand Solutions in the Outdoor/Posters category for its work for Cancer Patients Aid Association. The creative for this was done by Nishant Jethi.

For the record, YoungGuns is an international advertising award for creative and professionals under 30. The trophies, better known as bullets, are given away for creative excellence.

© 2006 agencyfaqs!