Results for 'Ogilvy'

Marketing

“People want to minimise time spent outside because of COVID”: KFC’s Moksh Chopra on the need for ‘7 minute express pickup’

Ogilvy’s ad campaign for KFC stars PT Usha and emphasises on speedy fulfilment of takeaway orders.
Advertising

KFC puts a timer on in-store takeaways in new ad starring PT Usha

The campaign promises that the orders will be ready for pickup in seven minutes, or else the customers will be offered a piece of Hot and Crispy chicken free.
Interviews

"It’s not about how many times you see an ad, but for how many years you remember it": Ogilvy's Piyush Pandey

40 years in 20 minutes: Interview with Ogilvy’s creative chief on how TVCs have evolved over the decades.
Advertising

Cadbury 5 Star wants you to mine ‘NothingCoins’ by doing nothing; use them to buy goods or exchange them for JioMart vouchers

How do you earn them? You read the headline. There’s a ‘NothingCoin’ bank too.
Advertising

Cadbury Bournvita focuses on kids’ deteriorating mental health; wants parents to recognise the signs

The brand's shift from ‘tayyari jeet ki’s’ physical activityesque campaign to mental health is courtesy of the last year’s lockdown.
Advertising

Ogilvy and Wavemaker India win Grand Prix at WARC Awards for Asian Strategy 2021

India leads in the APAC region with the most number of awarded campaigns (6) this year.
Advertising

Cadbury appoints Shah Rukh Khan as the brand ambassador of countless small stores

Using machine learning, Ogilvy, for the chocolate giant, got King Khan’s voice and face to endorse the businesses.
Advertising

As food delivery brands go bonkers over speed, CEAT cautions against rash riding

Ogilvy's Rohit Dubey, who wrote the three film campaign, speaks to afaqs! about the tyre brand's advertising burst.
People Spotting

Ananda Ray moves on from Rediffusion

After a career in advertising spanning nearly 25 years, the veteran adman says his next move is undecided as of now.
Advertising

FreshToHome launches IPL ad campaign ‘Totally Fresh’ in multiple languages

Targeting urban millennials, the campaign nudges them to buy only fresh, chemical-free meat, fish and seafood online.