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Results for 'Ogilvy'
By
Shreyas Kulkarni
Marketing
Coca-Cola’s Arnab Roy on Coke Studio Bharat, his lack of worry about its rivals, and the decreasing relevance of 30-second ads
The beverage giant’s VP of marketing says the music show won’t broadcast on MTV but will reach viewers through the show’s YouTube channel.
By
afaqs! news bureau
Advertising
Cadbury 5 Star unveils an AI mush detector for Valentine’s Day
The chocolate bar’s ‘Do Nothing’ philosophy is using AI to track couples on the day of love so that singles can steer clear of them.
By
afaqs! news bureau
Advertising
Mondelez India and Ogilvy win top honours at Effie India awards
Leo Burnett walked away with the Grand Effie for its work on Whisper India.
By
afaqs! news bureau
Marketing
Ogilvy Mumbai secures 10 of 14 finalist spots at 2022 One Asia Creative Awards
Ogilvy Mumbai has seven finalists selections on behalf of Cadbury Celebrations, two for MTV & ARDSI, and one for Cadbury Perk.
By
afaqs! news bureau
Advertising
Livon uses ‘hair’ to create a self-check guide for breast cancer
Made by Ogilvy’s Content Force, Livon’s ad wants women to self-check their breasts at least once a month.
By
Shreyas Kulkarni
Advertising
Cadbury Bournvita’s 'Forced Packs' tears open a raging conversation
Adland: A novel idea. Thought-provoking. Circumspect Timing. A decade too late.
By
afaqs! news bureau
People Spotting
Ogilvy appoints Maninder Bali as Associate President
Bali last headed brand marketing for Vedantu
By
afaqs! news bureau
Advertising
Seeing stars everywhere: 5 Star does nothing in its new campaign
A simple tweak of its logo was all that the brand needed for a ‘zero spends’ campaign.
By
Aishwarya Ramesh
Advertising
Mondelēz and Ogilvy's new campaign brings hawkers' products online
The campaign enables people to shop for products, such as ‘diyas’, flowers etc., from a microsite.
By
afaqs! news bureau
Advertising
Ogilvy in Kolkata: A tour of its festive work
A look at five pujo campaigns from the WPP-owned advertising giant which stood out.
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