The beverage giant’s VP of marketing says the music show won’t broadcast on MTV but will reach viewers through the show’s YouTube channel.

The chocolate bar’s ‘Do Nothing’ philosophy is using AI to track couples on the day of love so that singles can steer clear of them.

Leo Burnett walked away with the Grand Effie for its work on Whisper India.

Ogilvy Mumbai has seven finalists selections on behalf of Cadbury Celebrations, two for MTV & ARDSI, and one for Cadbury Perk.

Made by Ogilvy’s Content Force, Livon’s ad wants women to self-check their breasts at least once a month.

Adland: A novel idea. Thought-provoking. Circumspect Timing. A decade too late.

Bali last headed brand marketing for Vedantu

A simple tweak of its logo was all that the brand needed for a ‘zero spends’ campaign.

The campaign enables people to shop for products, such as ‘diyas’, flowers etc., from a microsite.

A look at five pujo campaigns from the WPP-owned advertising giant which stood out.