Results for 'Ogilvy'

Marketing

Coca-Cola’s Arnab Roy on Coke Studio Bharat, his lack of worry about its rivals, and the decreasing relevance of 30-second ads

The beverage giant’s VP of marketing says the music show won’t broadcast on MTV but will reach viewers through the show’s YouTube channel.
Advertising

Cadbury 5 Star unveils an AI mush detector for Valentine’s Day

The chocolate bar’s ‘Do Nothing’ philosophy is using AI to track couples on the day of love so that singles can steer clear of them.
Advertising

Mondelez India and Ogilvy win top honours at Effie India awards

Leo Burnett walked away with the Grand Effie for its work on Whisper India.
Marketing

Ogilvy Mumbai secures 10 of 14 finalist spots at 2022 One Asia Creative Awards

Ogilvy Mumbai has seven finalists selections on behalf of Cadbury Celebrations, two for MTV & ARDSI, and one for Cadbury Perk.
Advertising

Livon uses ‘hair’ to create a self-check guide for breast cancer

Made by Ogilvy’s Content Force, Livon’s ad wants women to self-check their breasts at least once a month.
Advertising

Cadbury Bournvita’s 'Forced Packs' tears open a raging conversation

Adland: A novel idea. Thought-provoking. Circumspect Timing. A decade too late.
People Spotting

Ogilvy appoints Maninder Bali as Associate President

Bali last headed brand marketing for Vedantu
Advertising

Seeing stars everywhere: 5 Star does nothing in its new campaign

A simple tweak of its logo was all that the brand needed for a ‘zero spends’ campaign.
Advertising

Mondelēz and Ogilvy's new campaign brings hawkers' products online

The campaign enables people to shop for products, such as ‘diyas’, flowers etc., from a microsite.
Advertising

Ogilvy in Kolkata: A tour of its festive work

A look at five pujo campaigns from the WPP-owned advertising giant which stood out.