Zee Cinema’s Venugopal Iyengar joins Disney Channel as head, marketing

Venugopal Iyengar, deputy vice-president, marketing, has quit Zee Cinema to join the Disney Channel as head of marketing.

He will report to Tushar Shah, who heads the marketing and communication division at Walt Disney Television International (India).

At Zee Cinema, Iyengar was among the team which introduced innovations during the commercial breaks in between movies. For instance, a section called ‘India Speaks’ was aired during the breaks in between the movie titled, ‘Ab Tumhare Hawaale Watan Saathiyon’. In this initiative, citizens from across the country were asked what they would like to change or do if they had power and control. Also, when the Hindi movie, ‘Aitraaz’, was aired on the channel in October 2005, a segment called ‘Raaz Ya Aitraaz’ was introduced, which explored the relationships between real-life couples.

This is not the first time that Iyengar will be working for a kids’ channel. Prior to his stint at Zee Cinema, he had worked with Nick, the kids’ channel from MTV Networks, where he was associate director, marketing. In the past, Iyengar has worked with companies such as AC Nielsen and Buena Vista.

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