Results for 'ZEE'

Guest Article

The writing on the screen – TV 2.0 for marketers

The Coronavirus pandemic has had a large-scale impact on human attitudes and behaviour that has altered consumption patterns across industries.
Road To Recovery

Television: Advertisers heading back, cameras rolling again, recovery gaining momentum

Things seem to be looking up, and if all goes as planned, then shoots will begin, either by the last week of June, or early July

ZEE successfully unlocks the biggest content innovation during lockdown with SaReGaMaPa - Ek Desh Ek Raag

The industry-first initiative sees resounding success across TV & Digital.

Star, Zee, Sony, Viacom18 re-enter FTA battlefield

This will dramatically change the market dynamics and grow the free-to-air space. How will it impact Dangal and new entrant Shemaroo?

ZEE celebrates the indomitable spirit of #ExtraordinaryFamilies being stronger together in the pandemic

A #FilmFromHome with Lowe Lintas on the occasion of Family Day.

ZEE joins hands with SBI Life Insurance to create ‘WE CAN, WE WILL!’ anthem

One of the largest protagonist led initiative to unite India in its fight against COVID-19.

ZEE Hindi Movie Cluster emerges as the leader in the Hindi movie category

Growth in ZEEL’s viewership driven by Movies genre across languages by 88%.

ZEE says #HumAndarCoronaBahar with a unique take on social distancing

A #FilmFromHome with Lowe Lintas to encourage staying at home.

COVID-19 and TV: Big advertisers cut back on spends; broadcasters concerned

The advertisers have asked their agencies to discontinue ongoing TV campaigns. The broadcasters, meanwhile, have urged the advertisers to honour their contracts

ZEE pauses content across its network for Coronavirus message

#BreakTheCoronaOutbreak is live across the network, collectively reaching approximately 588 million individuals all over the country every week