<FONT COLOR="#FF0033"><B>Emvies 2006:</B></FONT> Lodestar strikes gold, MPG gets two silvers for Red FM

At the Emvies 2006, Lodestar Media walked away with a gold and a silver. It got the gold for Best Media Research for ‘Revenue Estimator—Business Ka Asli Baazigar’, and the silver for Best Media Innovation—Cinema for Calcium Sandoz Woman.

MPG, Maxus, MediaCom and Starcom had to contend with mere silvers in comparison. MPG bagged two silvers, both for its work, ‘Awaaz Uthate Raho’, for Red FM, in the Best Media Innovation—Out of Home and Best Media Innovation—Events categories.

Maxus won its silver for its work on Toon Disney going Hindi, titled ‘The Day It All Went Hindi’, in the category, Best Media Innovation—Press. The campaign had Mumbai daily ‘Mumbai Mirror’ with its front page news in Hindi on the day Toon Disney’s Hindi feed was launched.

MediaCom got a silver for Best Media Research for Aviva Life Insurance’s ‘viewD’. The agency came in second after Lodestar in this category.

Starcom was awarded a silver in the Best Media Innovation—Press category for ‘85 Per Cent Less’, its work for Sugarfree D’Lite. In addition, Broadmind Entertainment got a silver in the Best Media Innovation—Cinema category for ‘Hanuman: The Marketing of a Movie’.

The Best Media Marketer of the Year award was jointly shared by two media brands, both of which bagged a silver each. The brands were Zee Telefilms for its work, ‘Take a B-R-E-A-K’, and Red FM for ‘Bajate Raho’.

The Best Case Study Presentation award (People’s Choice) went to Madison Media for its innovative work on Saffola Gold, titled ‘World Heart Day’. The TAM award went to MediaCom.

For the record, each gold metal fetched an agency ten points, and every silver, five points.

© 2006 agencyfaqs!