Marketing
Chinese Wok focuses major marketing push on IPL, allocates 60-70% of Q1 budget
ACT Fibernet bets on ‘Smart WiFi’ to outsmart the wired internet crowd
Hyundai’s Spotlight turns up the volume on its lifestyle brand ambitions
Focus on reach, not performance: Birla Estates' RCB-led IPL gambit
Hero MotoCorp onboards Akshay Bhatia and Sahith Theegala as global ambassadors