Published : February 11, 2019 11:02 AM
Demographically, India is a young country with almost a third of its population formed by millennials. In a country of 1.3 billion people, the share of millennials is already high and is expected to rise even higher in the near future. Today, millennials are becoming increasingly influential, and gaining an insight into their outlook is valuable to marketers to make informed business decisions. The growth in their numbers means growth in spending ability and thus more business opportunities.
'The Age of Digital Natives: An Understanding of the Indian Millennials', a research study conducted by YouGov India along with leading national daily Mint, aims to understand the behaviours and preferences of urban Indian millennials, and looks into their lifestyles, media consumption, online shopping habits, digital dating preferences and so on.
The data in this paper is taken from our fast turnaround Omnibus research service, with added insights from our audience segmentation and brand tracking tool YouGov Profiles.
Embracing of technology and socially empowered, 'millennial' is not just an age group but a state of mind that affects consumer behaviour and purchase decisions. Brands need to find them at a place where they love spending time the most- the online world.
If you are an Internet related business or a brand with millennial consumers, an agency looking to influence this cohort or simply interested to learn more about millennials, these insights may prove valuable for you!
Click here to download the white paper
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