S Prasanna Rai, vice president – marketing, Wipro Consumer Care & Lighting says that the soap brand's relaunch campaign seeks to be in tune with consumers' aspirations.

The campaign is strategically designed & executed to reach out to Santoor’s target audience most effectively in all the targeted markets.

Wipro’s sandalwood and turmeric soap claimed to make your skin lie about your age and is now raking in the moolah while at it.

In a series of posters, and TVCs Sebamed takes the comparative advertising route to show why it's milder than rivals.

In a bid to stay relevant and topical to the current times, the ad focuses on the ability of the soap to aid in the fight against the Coronavirus.

Wipro's soap brand Santoor has been marketing itself on the back of the same promise and advertising tack for three decades. It seems to work - Santoor recently dethroned Lux as the No.2 soap brand.

While the music and duration are markedly different from those in the standard Santoor commercial, the brand stays true to its orange and 'Mummy' themes.

Australia saw the highest number of Grands Prix at eight.

The billboard, known as 'Megh Santoor', is a combination of technology, nature, and the soulful notes of Raag Megh Malhar, associated with the monsoon rains.