E-Commerce

Online festive sales to clock gross merchandise value of $4.8 billion in 2021, with 30% growth YoY: RedSeer

The 'March' of the Microbrand

How has the Indian shopper’s e-commerce cart evolved in the last four months?

Myntra ads assure customers that ordering, deliveries are safe in lockdown

If e-comm players lose the discount carrot...

"We put over 10 videos every month on our YouTube channel": Madhavi Irani, Nykaa

Club Factory to focus on local sellers to boost India presence: Vincent Lou

"If I have the best product offering in the market, marketing to e-commerce is not a concern": Sharad Singla, Director, Brand Marketing, Adidas India

Srivats TS

Kashyap Vadapalli