Piruz Khambatta

Rasna’s move to become an all-round family drink finds a spot on JioCinema for IPL 2024

Rasna’s ‘lovable journey’ into the 21st century

"Won't compete with MNC colas; will target middle class in small towns": Rasna's Piruz Khambatta on 'Indie Cola'

“I didn’t want a Michelin star chef to endorse Rasna”: Piruz Khambatta

Rasna’s new avatar, a flavour ingredient for cakes, cookies and jellies

CII session: "The biggest challenge today is not demand, but the supply chain..."

"It's not just about the brand anymore; it's about winning the supply chain game": Rasna's Piruz Khambatta

"The ad was not created for winning creative awards": Rasna's Piruz Khambatta

"I've told my agency I want to clock at least 10 million YouTube views in a week": Piruz Khambatta on Rasna ad

"I have never copied the marketing strategy of any MNC; they copy me": Piruz Khambatta, Rasna