As Zoe Scaman’s post around sexual harassment in advertising shocks readers...
... we ask ad executives – should this be resolved at the agency, or industry level? Also, how can the ad industry create a safe environment for women?
"With mass migration, packed oil consumption will rise in smaller towns": Business Head, Dhara
As a part of our ongoing series of special interviews, we spoke to Dinesh Agrawal, the new business head of Dhara, about the brand’s COVID-19 experiences.
"I will manufacture more products that require the least amount of labour": Mayank Shah, Parle Products
Ninety per cent of FMCG volumes are sold through traditional distribution channels, says the category head, Parle Products. Multiple channels must work for you to win in the current scenario.
Is this the ‘marketing moment’ Maggi’s rivals have been waiting for?
In conversation with author and brand consultant MG Parameswaran around the possibility of the brand's comeback, scope for 'others', marketing communication angle and more.
"With mass migration, packed oil consumption will rise in smaller towns": Business Head, Dhara
As a part of our ongoing series of special interviews, we spoke to Dinesh Agrawal, the new business head of Dhara, about the brand’s COVID-19 experiences.
"I will manufacture more products that require the least amount of labour": Mayank Shah, Parle Products
Ninety per cent of FMCG volumes are sold through traditional distribution channels, says the category head, Parle Products. Multiple channels must work for you to win in the current scenario.
Is this the ‘marketing moment’ Maggi’s rivals have been waiting for?
In conversation with author and brand consultant MG Parameswaran around the possibility of the brand's comeback, scope for 'others', marketing communication angle and more.
