Distribution Diaries

Distribution Diaries

"Spotlight, back on general trade stores, neighbourhood kirana": Venkatesh Vijayaraghavan

The CEO and business head of CavinKare discusses the new distribution game in the face of the Coronavirus pandemic.
Distribution Diaries

"With mass migration, packed oil consumption will rise in smaller towns": Business Head, Dhara

As a part of our ongoing series of special interviews, we spoke to Dinesh Agrawal, the new business head of Dhara, about the brand’s COVID-19 experiences.
Distribution Diaries

"Will restart advertising after taking distribution to 100 per cent": Nadia Chauhan, Parle Agro

The present scenario has also led to new work schedules, like reaching the market three hours before regular time, says Parle Agro's JMD and CEO.
Distribution Diaries

"I will manufacture more products that require the least amount of labour": Mayank Shah, Parle Products

Ninety per cent of FMCG volumes are sold through traditional distribution channels, says the category head, Parle Products. Multiple channels must work for you to win in the current scenario.
Distribution Diaries

"It's not just about the brand anymore; it's about winning the supply chain game": Rasna's Piruz Khambatta

The brand's CMD talks about distribution learnings, supply chain hassles, and how 2020 will achieve 'that year in history' status
Distribution Diaries

"You have to move with the trend. If you don't, you will fall back": Jay Sachdev, Balaji Wafers

A quick chat with the manager, marketing, Balaji Wafers, about distribution in these trying times.
Distribution Diaries

“In times of crisis, digitalisation of supply chain helps”: Jayen Mehta, Amul

A quick chat with Jayen Mehta, senior general manager, planning and marketing, GCMMF (Amul), about distribution in these trying times.
Distribution Diaries

Is this the ‘marketing moment’ Maggi’s rivals have been waiting for?

In conversation with author and brand consultant MG Parameswaran around the possibility of the brand's comeback, scope for 'others', marketing communication angle and more.
Distribution Diaries

"Will restart advertising after taking distribution to 100 per cent": Nadia Chauhan, Parle Agro

The present scenario has also led to new work schedules, like reaching the market three hours before regular time, says Parle Agro's JMD and CEO.
Distribution Diaries

"I will manufacture more products that require the least amount of labour": Mayank Shah, Parle Products

Ninety per cent of FMCG volumes are sold through traditional distribution channels, says the category head, Parle Products. Multiple channels must work for you to win in the current scenario.
Distribution Diaries

"It's not just about the brand anymore; it's about winning the supply chain game": Rasna's Piruz Khambatta

The brand's CMD talks about distribution learnings, supply chain hassles, and how 2020 will achieve 'that year in history' status
Distribution Diaries

"You have to move with the trend. If you don't, you will fall back": Jay Sachdev, Balaji Wafers

A quick chat with the manager, marketing, Balaji Wafers, about distribution in these trying times.
Distribution Diaries

“In times of crisis, digitalisation of supply chain helps”: Jayen Mehta, Amul

A quick chat with Jayen Mehta, senior general manager, planning and marketing, GCMMF (Amul), about distribution in these trying times.
Distribution Diaries

Is this the ‘marketing moment’ Maggi’s rivals have been waiting for?

In conversation with author and brand consultant MG Parameswaran around the possibility of the brand's comeback, scope for 'others', marketing communication angle and more.