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Rashmi Berry

How sampling platforms are helping D2C brands cut through the clutter Marketing
How sampling platforms are helping D2C brands cut through the clutter
By Aishwarya Ramesh
Jul 22, 2022 05:30 IST 9 Min read
The corporatisation of consumer brands Guest Article
The corporatisation of consumer brands
By Rashmi Berry
Jul 07, 2021 04:50 IST 4 Min read
ITC’s new ad for Savlon ‘Spray&Wipe’ cleaner dumbs down the disinfection routine Advertising
ITC’s new ad for Savlon ‘Spray&Wipe’ cleaner dumbs down the disinfection routine
By Abid Hussain Barlaskar
Dec 09, 2020 05:20 IST 4 Min read
The 'March' of the Microbrand Guest Article
The 'March' of the Microbrand
By Rashmi Berry
Aug 26, 2020 05:10 IST 4 Min read
What's the impact of migrant movement on retail FMCG consumption? Marketing
What's the impact of migrant movement on retail FMCG consumption?
By Shreyas Kulkarni
Jul 03, 2020 05:20 IST 5 Min read
Brand communication beyond COVID washing Guest Article
Brand communication beyond COVID washing
By Rashmi Berry
May 08, 2020 05:10 IST 4 Min read
Unilever to not market its F&B products to children below 13. Any takers? POV
Unilever to not market its F&B products to children below 13. Any takers?
By Shreyas Kulkarni
Feb 21, 2020 05:15 IST 6 Min read
Race for Horlicks: Who will benefit most? News
Race for Horlicks: Who will benefit most?
By afaqs!, Mumbai & Ashwini Gangal and Suraj Ramnath
Dec 28, 2018 00:14 IST 7 Min read
Brand Managers' Battle For The Brand Guest Article
Brand Managers' Battle For The Brand
By Rashmi Berry & BrandStory Consult, Mumbai
Jun 30, 2016 05:30 IST 5 Min read
Rashmi Berry and Mona Rai launch Brand Story Consult News
Rashmi Berry and Mona Rai launch Brand Story Consult
By afaqs!, New Delhi & Saumya Tewari
Jun 20, 2014 05:30 IST 2 Min read
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