ACT Fibernet and Netflix are committed to enhancing customer experience and promoting joy through laughter through this initiative.

It offers a self-help center, UI refresh, an AI chatbot, and other features for an improved in-home Wi-Fi experience.

The agency won the business as part of a hotly contested multi-agency pitch and will manage full-service responsibilities for the brand including advertising, brand activation, digital and PR.

The platform will offer its users a variety of OTT applications such as ZEE5, SonyLIV, Voot Select.