Our guest author talks about how DTC is positioning sports franchises as measurable an accountable ad platforms.

The campaign focuses on educating users about WhatsApp’s in-built product features that equip people with necessary safeguards.

45 new brands advertised this year as compared to last year, where 'Airtel 5G Plus' topped the list followed by 'Vivo V27 Series'.

Average ad volume increased by 18% in the fourth quarter of the year, as compared to the second quarter.

Our guest author takes you through top social media trends that brands can leverage to maximise audience reach and appeal this year.

Evaluation needs nuanced ways to link to business impact, says our guest author.

Explore some out of the box, data driven content strategies curated by agency members of afaqs! marketplace for brands and companies across India.

Explore brand strategies curated by agency members of afaqs! marketplace for brands and companies across India.

The brand has tried to capture how customers struggle to pronounce 'IQOO', in its latest ad.

Our guest author writes about how a brand’s strategic shift towards creating sustainable impact helps beyond just mitigating compliance risks.