Results for 'Ad'

Marketplace

Brands and Podcasts - A Match Made in Heaven

Our guest author Ambuj Saxena says podcasts are the perfect medium to trigger behavioural change with the least amount of distraction.
Marketplace

Project Spotlight: Explainer Videos

Explore some of the best explainer videos showcased on afaqs! Marketplace.
Marketing

Swiggy Instamart most used in metro cities: Report

In the past two years, Instamart has delivered over 50 million eggs and 30 million orders of milk.
People Spotting

Virendra Tivrekar to head Rediffusion Design Studios

Tivrekar has worked earlier at McCann Erickson, DDB Mudra, Lowe Lintas, Eleven BrandWorks and Leo Burnett.
Marketing

We don’t want to be pigeonholed as a café or QSR, we are restaurant: Tim Hortons India CEO

Tim Hortons India CEO, Navin Gurnaney says the brand plans to open 20 stores by August 2023.
Advertising

Starbucks India celebrates 10th anniversary with its new campaign #BrewYourOwnStarbucks

Through this campaign, the brand wants its customers to create a beverage recipe of their own.
Advertising

Britannia Good Day's TVCs celebrate life's little happy moments

Conceptualised by McCann, the films show that happiness is often hidden in the smallest of moments around rather than grand gestures.
Marketplace

Is your brand a Ranbir or a Ranveer?

Our guest author Madhumita Mukherjee says consumers are not always looking for a familiar brand, sometimes they are open to taking risks and trying something new.
Media

TV ad volumes up 47% in Jan-Jun 2022: TAM AdEx

The leading sector during the period was food and beverage, with 22% ad volumes share.
Guest Article

A guide to social listening for brands

Our guest author Nigel Choo says that social listening gives rise to consumer insights which help brands ask important and better questions.