Jaypore launches ‘Reclaim Your Roots’ campaign with Aditi Rao Hydari
The brand has initiated a campaign featuring Aditi Rao Hydari, Nandita Das, Amaan Ali, Ayaan Ali and Priya Malik to celebrate heritage with a modern twist.
Our guest author analyses the Indian fashion market in the wake of Aditya Birla Group's acquisition of designer labels like Tarun Tahiliani and Sabyasachi.
The tenets of building a luxury brand versus a mass market brand…
In the light of Aditya Birla Fashion and Retail acquiring designer brand Sabyasachi, we explore the tenets of building a luxury versus a mass market brand.
