Our guest author Aditya Jaishankar lists all the marketing lessons a new sport offers marketers advertising professionals and entrepreneurs.

Our guest author lists a three step approach to making sure video content lands up on a consumer's watch list.

While we constantly look at the investors as a breed, who need to be convinced and persuaded, perhaps, we should look at them from another perspective.

The right platform and medium can make lots of topics much more interesting than they usually are. So, what are the lessons we can learn here?

A guest article about the rigid and holy 'brand strategy' of the past versus the modern day human-like adaptable brand. The author is co-founder and director at MAAD, a user-generated advertising and marketing platform.