They include advisory services for ad folks, updated guidelines for digital, and increased tech use to track content.

Brands like Vodafone Idea, ICICI Bank, Happydent (Perfetti) got into trouble for using her picture to congratulate her on her Bronze medal win.

He’s being trolled for it and for flouting ASCI’s influencer guidelines. 

As part of the agreement, ASCI will identify contentious ads and FSSAI will investigate them.

Called ‘Tap-a-Gain’, the consultancy also offers due diligence for celebrity endorsement and influencer advertising among other services.

It also announces the launch of ASCI.Social platform, one-stop destination for all information related to the guidelines themselves.

Meanwhile, Dabur has launched a ‘KoviRakshak kit’ that includes Chyawanprash along with Giloy, Tulsi and Juri-Tap tablets.

She will play a leadership role on the committee till 2023.

One of the aims of the study is to make advertisers less dependent on stereotypical gender depictions says ASCI sec-gen Manisha Kapoor

Education and healthcare topped the violators leaderboard followed by food and beverages (F&B), and personal care.