In the past three years, ASCI has processed over 800 advertisements which were found to be in violation of the disclaimer guidelines.

The campaign received multiple complaints for presenting the biscuits as a replacement for milk & wheat for children.

About 55% of the violated ads were spotted across the digital domain, followed by 39% in print and 5% on television, reveals ASCI.

Six categories, which include gaming and virtual digital currencies, and how they fared under ASCI's scanner.

Crypto, personal care and fashion are key influencer violation categories.

The adland watchdog screened 35 ads from 26 March to 3 April 2022.

Hint: The eyes are on cryptocurrency and NFTs being advertised, a trend that's become increasingly popular over the last six months.

Guidelines will be applicable to all virtual digital asset-related ads released on or after 1st April, 2022.

The ‘Fashion & Lifestyle’ category had the most violations.

The findings go into details of which advertisements got India worked up.