Results for 'Advertising Standards Council of India(ASCI)'

Advertising

ASCI tightens Disclaimer Guidelines

In the past three years, ASCI has processed over 800 advertisements which were found to be in violation of the disclaimer guidelines.
Advertising

ASCI instructs Britannia to withdraw Milk Bikis ad featuring Amitabh Bachchan

The campaign received multiple complaints for presenting the biscuits as a replacement for milk & wheat for children.
Advertising

ASCI reports 14% increase in the complaints YOY; education, influencers are top violators

About 55% of the violated ads were spotted across the digital domain, followed by 39% in print and 5% on television, reveals ASCI.
Advertising

A deep dive into ASCI's biggest guidelines violators

Six categories, which include gaming and virtual digital currencies, and how they fared under ASCI's scanner.
Advertising

Instagram promotions and influencers lead in digital ad violations: ASCI report

Crypto, personal care and fashion are key influencer violation categories.
Advertising

ASCI finds 14 ‘real-money gaming’ ads in potential violation of its code during the first week of the IPL

The adland watchdog screened 35 ads from 26 March to 3 April 2022.
Advertising

ASCI introduces ad guidelines for virtual digital assets and linked services

Hint: The eyes are on cryptocurrency and NFTs being advertised, a trend that's become increasingly popular over the last six months.
Advertising

ASCI issues guidelines for advertising and promotion of crypto or NFT products

Guidelines will be applicable to all virtual digital asset-related ads released on or after 1st April, 2022.
Advertising

ASCI investigated 719 complaints against social media influencers in 2021

The ‘Fashion & Lifestyle’ category had the most violations.
Advertising

ASCI's report reveals six key offensive patterns in ads

The findings go into details of which advertisements got India worked up.