One of the aims of the study is to make advertisers less dependent on stereotypical gender depictions says ASCI sec-gen Manisha Kapoor

Education and healthcare topped the violators leaderboard followed by food and beverages (F&B), and personal care.

Sketches with brand plug-ins towards the end and viewership are under threat if one has to declare at the start that a post or video is an ad.

A chat with ASCI’s secretary-general on the body’s draft guidelines for social media influencers.

The Advertising Standards Council of India says that it hasn’t received any complaints so far.

… Claiming the rival brand misleads on passing the NMR test that’s become a standard for honey's ‘purity’.

82 per cent of audiences trusted ads from the education sector but ASCI finds the major share of misleading ads from this very sector.

Kent has been asked to withdraw an ad for its water purifier, which claims to kill the Coronavirus.

She was ASCI’s secretary-general till August 2020.

The ad body processed 15 complaints against 7 WhiteHat Jr ads. Five of these ads were in potential violation of the ASCI code.