Results for 'Advertising Standards Council of India (ASCI)'

Advertising

ASCI consults with Department of Consumer Affairs on surrogate ads

Discussions were held around rampant surrogate ads of categories such as alcohol, tobacco, and gambling, which are illegal in India.
Advertising

ASCI issues guidelines to ensure honest environmental claims in ads

'Guidelines for Advertisements Making Environmental/ Green Claims', will be effective in the public domain from February 15, 2024.
Advertising

ASCI reinforces guidelines for qualification of brand extension of restricted categories

The updates will contribute to maintaining the integrity of advertising in India and protecting consumers from misleading practices.
Advertising

Sandeep Goyal writes to ASCI against surrogate alcohol ads

The ICC Cricket World Cup features sponsorship from major alcobev names including Bira91, Royal Stag, Jacob's Creek, Pernod Ricard India, Kingfisher, Black & White, and Diageo.
Influencer Marketing

ASCI’s new diktat a severe blow for health and finance influencer endorsements?

The need for SEBI registrations or medical certifications alienates a majority of influencers, but can it arrest the flow of misleading ads?
Influencer Marketing

A deep dive into how ASCI’s new guidelines will change the influencer game

With the introduction of these new guidelines, what are the revised roles and responsibilities for social media influencers?
Advertising

After whitepaper launch, ASCI and Khaitan probe the legal labyrinth of AI in the ad world

In a webinar held yesterday, ASCI in association with Khaitan, delved deep into the legal maze surrounding the use of AI in advertising.
Gaming and e-Sports

WinZO responds to ASCI’s findings about real money gaming sector’s ad violations

ASCI’s Annual Complaints 2022-23 Report has found that WinZO violated guidelines 44 times.
Influencer Marketing

Centre holds meeting with influencers to discuss latest social media guidelines

The dialogue focused on fostering a transparent and responsible influencer marketing industry, ensuring consumer protection while empowering creators.
Points of View

Will ASCI’s draft guidelines for the education sector change the narrative of ads aimed at students?

The guidelines aim to do away with ‘stereotypes’ which plague such ads, and send institutes and creative agencies back to the drawing board.