Results for 'Advertising Standards Council of India(ASCI)'


ASCI refreshes itself with a new brand identity; props up new offerings

They include advisory services for ad folks, updated guidelines for digital, and increased tech use to track content.

What can brands learn from the PV Sindhu-moment marketing debacle?

Brands like Vodafone Idea, ICICI Bank, Happydent (Perfetti) got into trouble for using her picture to congratulate her on her Bronze medal win.
Social Media

Virat Kohli’s post for Lovely Professional University lands him on a sticky wicket

He’s being trolled for it and for flouting ASCI’s influencer guidelines. 

ASCI, FSSAI partner against misleading F&B ads

As part of the agreement, ASCI will identify contentious ads and FSSAI will investigate them.
People Spotting

Former ASCI sec-gen Shweta Purandare launches consultancy service to aid clients with advertising regulation compliance

Called ‘Tap-a-Gain’, the consultancy also offers due diligence for celebrity endorsement and influencer advertising among other services.

ASCI issues final guidelines for influencer advertising on digital media; will be applicable from June 14

It also announces the launch of ASCI.Social platform, one-stop destination for all information related to the guidelines themselves.

ASCI asks Dabur to ‘modify or withdraw’ Chyawanprash ad claiming Covid protection

Meanwhile, Dabur has launched a ‘KoviRakshak kit’ that includes Chyawanprash along with Giloy, Tulsi and Juri-Tap tablets.

ASCI's Manisha Kapoor joins the executive committee of the International Council for Advertising Self-Regulation

She will play a leadership role on the committee till 2023.

ASCI and Futurebrands partner for a study aiming to shape positive gender depiction in advertising

One of the aims of the study is to make advertisers less dependent on stereotypical gender depictions says ASCI sec-gen Manisha Kapoor

ASCI processed over 6,000 complaints against misleading ads in 2020

Education and healthcare topped the violators leaderboard followed by food and beverages (F&B), and personal care.