Results for 'Advertising Standards Council of India(ASCI)'


ASCI and Futurebrands partner for a study aiming to shape positive gender depiction in advertising

One of the aims of the study is to make advertisers less dependent on stereotypical gender depictions says ASCI sec-gen Manisha Kapoor

ASCI processed over 6,000 complaints against misleading ads in 2020

Education and healthcare topped the violators leaderboard followed by food and beverages (F&B), and personal care.

Influencer creativity and engagement under a cloud after ASCI’s guidelines?

Sketches with brand plug-ins towards the end and viewership are under threat if one has to declare at the start that a post or video is an ad.

“We’re asking influencers to disclose if their post is an ad or not”: ASCI’s Manisha Kapoor

A chat with ASCI’s secretary-general on the body’s draft guidelines for social media influencers.

Here’s ASCI’s response to the Sebamed-HUL saga

The Advertising Standards Council of India says that it hasn’t received any complaints so far.

A stinging affair: Dabur and Marico’s Saffola Honey knock on ASCI’s doors…

… Claiming the rival brand misleads on passing the NMR test that’s become a standard for honey's ‘purity’.

8 out of 10 people trust advertising messages across media: ASCI-ISA Report

82 per cent of audiences trusted ads from the education sector but ASCI finds the major share of misleading ads from this very sector.

ASCI upholds complaint; Kent withdraws virus-kill RO ad

Kent has been asked to withdraw an ad for its water purifier, which claims to kill the Coronavirus.
People Spotting

Former ASCI secretary-general Shweta Purandare joins Diageo India as its corporate brand and communications head

She was ASCI’s secretary-general till August 2020.

ASCI asks WhiteHat Jr to pull its ads

The ad body processed 15 complaints against 7 WhiteHat Jr ads. Five of these ads were in potential violation of the ASCI code.