Results for 'Advertising Standards Council of India(ASCI)'


Instagram promotions and influencers lead in digital ad violations: ASCI report

Crypto, personal care and fashion are key influencer violation categories.

ASCI finds 14 ‘real-money gaming’ ads in potential violation of its code during the first week of the IPL

The adland watchdog screened 35 ads from 26 March to 3 April 2022.

ASCI introduces ad guidelines for virtual digital assets and linked services

Hint: The eyes are on cryptocurrency and NFTs being advertised, a trend that's become increasingly popular over the last six months.

ASCI issues guidelines for advertising and promotion of crypto or NFT products

Guidelines will be applicable to all virtual digital asset-related ads released on or after 1st April, 2022.

ASCI investigated 719 complaints against social media influencers in 2021

The ‘Fashion & Lifestyle’ category had the most violations.

ASCI's report reveals six key offensive patterns in ads

The findings go into details of which advertisements got India worked up.

ASCI refreshes itself with a new brand identity; props up new offerings

They include advisory services for ad folks, updated guidelines for digital, and increased tech use to track content.

What can brands learn from the PV Sindhu-moment marketing debacle?

Brands like Vodafone Idea, ICICI Bank, Happydent (Perfetti) got into trouble for using her picture to congratulate her on her Bronze medal win.
Social Media

Virat Kohli’s post for Lovely Professional University lands him on a sticky wicket

He’s being trolled for it and for flouting ASCI’s influencer guidelines. 

ASCI, FSSAI partner against misleading F&B ads

As part of the agreement, ASCI will identify contentious ads and FSSAI will investigate them.