The advisory has also directed the advertisers from the two sectors to submit annual self-declarations.

ASCI has clarified that it did not make any such statement.

The service will support advertisers be compliant with the ASCI Code, a key part of the Advertising Code under Cable TV Network (Regulation) Act.

Online safety continues to be a concern, with 85% of objectionable ads coming from digital media.

The ad encouraged her not to yield to bullying and to opt for their razor, stating, “We hope you never get bullied into using our razor.”

In the video, fitness influencer Maanav Sukhija is seen making a bet on the outcome of an IPL match while eating Myfitness peanut butter.

It seeks to cover regulatory and platform-specific guidelines, disclosure power, influencer archetypes, and engagement checklists.

The CCPA will take appropriate action against any non-compliant advertisements forwarded by ASCI.

Discussions were held around rampant surrogate ads of categories such as alcohol, tobacco, and gambling, which are illegal in India.

'Guidelines for Advertisements Making Environmental/ Green Claims', will be effective in the public domain from February 15, 2024.