Results for 'Arun Iyer'

Marketing

Ariel targets convenience seeking Indian with 'laundry PODs', an international 'detergent capsule' format

With a new format, P&G looks to disrupt the detergent segment, that comprises soap bars, powders and liquids.
Advertising

Spring Marketing Capital and Equinox Films team up for Airtel Xstream Box ads

The ads illustrate the troubles that come with watching content on a small screen, urging users to switch to the Xstream Box instead.
Advertising

When Practo wants you to video call a doctor...

... And not resort to home remedies, or depend on the nearby chemist.
Advertising

Games24x7 appoints Spring Marketing Capital as their creative growth partner

Spring Marketing Capital has come on board as the brand & marketing partner for Games24x7’s full-stack games portfolio.
Interviews

“More important for brands to be famous than persuasive”: Sudhir Sitapati, Hindustan Unilever

HUL executive Sudhir Sitapati has written his first book.
Advertising

1mg’s new campaign takes focus away from discounts

Medical ecommerce platform 1mg teams up with Spring Marketing Capital's Arun Iyer for new campaign
People Spotting

Sandeep Balan joins Spring Marketing Capital as partner - branded content

Advertising

Surf Excel's new ad takes its 'Daag Acche Hai' proposition ahead

Advertising

"We want to promote Google search on mobile": Lowe's Arun Iyer on Google India's new father-son ad

Advertising

"Millenials are bombarded with cashbacks, discounts, offers": Sangram Singh, CEO, FreeCharge