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Results for 'Arun Iyer'
By
Shreyas Kulkarni and Ubaid Zargar
Marketing
Here’s the origin story of ‘Daag Acche Hain’ and its role in making Surf Excel a billion-dollar brand
While it has become Indian advertising folklore, this thought had met a disappointing response when it debuted in India.
By
Shreyas Kulkarni
Advertising
As Ranveer Singh woos India in IPL ads, Pankaj Tripathi emerges as the face of 'Bharat'
Tripathi is the reigning king of Indian adland - recent appearances include ads for Milk Bikis, Glucon-D, Nilon's, 1mg and Cadbury Fuse.
By
Aishwarya Ramesh
Marketing
Ariel targets convenience seeking Indian with 'laundry PODs', an international 'detergent capsule' format
With a new format, P&G looks to disrupt the detergent segment, that comprises soap bars, powders and liquids.
By
afaqs! news bureau
Advertising
Spring Marketing Capital and Equinox Films team up for Airtel Xstream Box ads
The ads illustrate the troubles that come with watching content on a small screen, urging users to switch to the Xstream Box instead.
By
Shreyas Kulkarni
Advertising
When Practo wants you to video call a doctor...
... And not resort to home remedies, or depend on the nearby chemist.
By
afaqs! news bureau
Advertising
Games24x7 appoints Spring Marketing Capital as their creative growth partner
Spring Marketing Capital has come on board as the brand & marketing partner for Games24x7’s full-stack games portfolio.
By
Ashwini Gangal
Interviews
“More important for brands to be famous than persuasive”: Sudhir Sitapati, Hindustan Unilever
HUL executive Sudhir Sitapati has written his first book.
By
Aishwarya Ramesh
Advertising
1mg’s new campaign takes focus away from discounts
Medical ecommerce platform 1mg teams up with Spring Marketing Capital's Arun Iyer for new campaign
By
afaqs
People Spotting
Sandeep Balan joins Spring Marketing Capital as partner - branded content
By
afaqs
Advertising
Surf Excel's new ad takes its 'Daag Acche Hai' proposition ahead
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