As per the GWI study by Meta, Instagram reels is playing a leading role in aiding discovery for beauty and fashion brands.

The conversation mainly revolved around the global adoption of augmented reality by both consumers and brands.

Digital marketing, based on augmented and virtual reality, will help change the game, writes our guest author.

Honourable Prime Minister, Mr. Narendra Modi has been delighted by this initiative and has appreciated it personally through a letter to the trust.

Are we truly changing? Are we ready? Or, is our strategy based on a deck and a prayer, hoping that things will go back to being ‘normal’?

We take a look at how brands have partnered with the micro-blogging platform.