Results for 'Axis My India'


25% consumers shift to digital streaming services: Axis My India Survey

Media consumption has significantly shifted with widespread smartphone use and affordable internet while TV still has the largest audience base.

37% spend more than 1 hour on OTT -Axis My India March CSI Survey

Out of 10124 people surveyed; 65% are from rural India while 35% are from urban India.

69% prefer to watch the current T20 World Cup on TV- Axis My India November CSI Survey

As per the survey, out of 10207 people surveyed, 23% used internet for ‘chatting’ and for watching/downloading videos.

78% consumers plan to shop from retail stores near home this festive season - Axis My India October CSI Survey

81% said that shopping for family will contribute as a ‘major’ expense this festive season.
People Spotting

Axis My India ropes in Vikram Sakhuja and Shashi Sinha as members of its Advisory Board

Vikram Sakhuja has been nominated as Chairman of the board.

More Indians preferring Indian languages online over English: Axis My India survey

The CSI survey reveals OTT penetration at 27% with majority preferring Hotstar.

Axis My India's upcoming consumer survey to cover 600 plus districts