Premiering on December 5th, 2020 at 7.00 pm, the show will bring to light the inner workings of his home-grown brand Balaji Wafers.

From sanitisation of all vehicles to zero human contact during production, the 46-year old snacks brand is leaving no stone unturned regarding its safety measures.

A quick chat with the manager, marketing, Balaji Wafers, about distribution in these trying times.

Whether they rival global MNC players in their respective segments or not, desi brands took to social media to remind us about their roots. Here's a look at some posters.

Here is a look at some.

The snack brand's ads build up on a long-standing consumer pain-point

The home grown wafers brand is all set to expand nationally with a new campaign with Ayushmann Khuranna…