Results for 'BARC'


Network18’s Avinash Kaul on the importance of ‘conviction’ in the news business

Kaul speaks about the evolution of news, challenges in business, and more.

Rolled versus unrolled: Why news broadcasters are divided over viewership measurement

The MIB has put on hold its approval to allow the unrolling of the viewership data for the news and niche genres. 

Zee Media Corporation re-engages with BARC to enhance data transparency

The move comes after discussing with BARC, resulting in an agreement to share raw data on a timely basis.

CBI charges Sunil Lulla for manipulating TRP rating

The ex-chief of BARC has also allegedly provided early IPL data to a channel.

iTV Network pulls all its channels from BARC ratings

It joins Zee Media and NDTV who too have exited the TV ratings agency.

We have concerns about TV viewership measurement: Aroon Purie, India Today Group

Purie spoke about TV viewership measurement, TRAI tariff regulations, monetisation of digital media properties at the 2022 AAAI Subhas Ghosal Memorial Lecture in Mumbai

Zee Media exits from BARC Ratings

Zee Media has raised concern over the whole structure of the ratings agency and their operation transparency towards the news industry.

Indian Society of Advertisers issues advisory batting for BARC ratings

The advertising body has asked members to make an informed decision on advertising on platforms that plan to pull out of BARC.

Television Ad Volumes maintain a steady growth : BARC Report

Growth Q1 2022 registers 443 million seconds of Ad Volumes.

2021 saw over 9000 advertisers turn to TV with a significant number of new entrants: BARC THINK report

2021 has bounced back with a substantial double-digit spike, delivering an all-time high of 1824 million seconds of ad volumes during the year, states the report.