We have concerns about TV viewership measurement: Aroon Purie, India Today Group
Purie spoke about TV viewership measurement, TRAI tariff regulations, monetisation of digital media properties at the 2022 AAAI Subhas Ghosal Memorial Lecture in Mumbai
2021 saw over 9000 advertisers turn to TV with a significant number of new entrants: BARC THINK report
2021 has bounced back with a substantial double-digit spike, delivering an all-time high of 1824 million seconds of ad volumes during the year, states the report.