The company also unveiled a new sonic identity, which will be leveraged for all brand assets, customer caller tunes and ringtones.

Prior to joining Bharti AXA Life, he had a long stint with the ICICI Group in London and Mumbai leading significant verticals in Asset Management and Corporate & Investment Banking.

The agency won the mandate in a multi-agency pitch and would manage the creative, digital, BTL and other media offerings for both Bharti AXA Life and General insurance.