Talwar's role will involve driving Castrol's marketing strategies for customer and shareholder growth.

The brand aims to build the importance of business, finance, health, and the role of technology for the trucker community.

Castrol, through this sponsorship, will work closely with JioCinema to engage with cricket fans across the globe.

We talk to experts on why suddenly, many brands have taken the rebranding route and the things one must be careful about, when rebranding.

The brand refresh is aimed at better reflecting its unique positioning in the market .