Results for 'Connected TV'

Media

Will 2024 be the year of Connected TV advertising?

Experts highlight CTV's transformative impact amid major events like elections and IPL, forecasting a significant shift in advertising strategies.
Media

Harnessing strengths of linear and digital in CTV advertising

Addressable TV homes are set to surpass 45 Million by the end of 2024, covering 21% of Indian TV Homes.
Digital

Xapads collaborates with Disney+ Hotstar

Advertisers will gain direct entry to premium CTV and connected device audiences within the top 10 metropolitan areas.
Advertising

Havas Media partners with MiQ to run a social campaign for JBL

The campaign focuses on retargeting CTV ad viewers on Meta platform using device graph mapping.
Media

QYOU Media India and Bollywood Hungama team up to launch a new channel on Connected TV

The FAST Channel will offer viewers with the best of Bollywood movies and music.
Companies

India TV launches 'India TV Chunav Manch,' in CTV channel

India TV will provide round the clock analysis of latest election news and trends and political interviews through this channel.
Media

TV9 Network launches free news channels on Samsung TV Plus India to expand its reach on Connected TVs

As part of this collaboration, TV9 Network will make its mark on Samsung TV Plus India, Samsung Electronics' free ad-supported streaming TV service.
Media

Why Network18 is bullish on marrying its digital properties with its TV channels

Network18's Puneet Singhvi asserts the company's strategic shift towards digital integration seeks to transform the audience engagement dynamics in the Indian media industry.
Media

Network18 and DistroTV announce partnership to stream channels live and free in India

This will enable DistroTV users in India to stream Network18's diverse portfolio of channels live and for free.
Media

Here’s how Network18 plans to navigate its foray within the CTV space

Pranav Bakshi, head- digital video strategy and partnerships, Network18, details the ad and content strategy for the network’s recently launched CTV channels.