Why Network18 is bullish on marrying its digital properties with its TV channels
Network18's Puneet Singhvi asserts the company's strategic shift towards digital integration seeks to transform the audience engagement dynamics in the Indian media industry.
Here’s how Network18 plans to navigate its foray within the CTV space
Pranav Bakshi, head- digital video strategy and partnerships, Network18, details the ad and content strategy for the network’s recently launched CTV channels.