Results for 'Connected TV'


This budget will solidify CNBC's presence on CTV: Network18's Smriti Mehra

The CEO - Business and English News, and Anuj Singhal, managing editor, CNBC-Awaaz and CNBC Bajar share the network's coverage plans for the Budget 2024.

Disney+ Hotstar introduces pause ads on its CTV platform

Additionally, it offers other CTV ad formats like auto-expanding billboards, prerolls, midrolls, and click-to-WhatsApp integrations.
OTT Streaming

Mobile vs. Connected TV: The IPL 2024 digital advertising scoreboard

Industry experts explain which medium they’re looking to bet on to capture maximum viewer attention for this edition of IPL.

Will 2024 be the year of Connected TV advertising?

Experts highlight CTV's transformative impact amid major events like elections and IPL, forecasting a significant shift in advertising strategies.

Harnessing strengths of linear and digital in CTV advertising

Addressable TV homes are set to surpass 45 Million by the end of 2024, covering 21% of Indian TV Homes.

Xapads collaborates with Disney+ Hotstar

Advertisers will gain direct entry to premium CTV and connected device audiences within the top 10 metropolitan areas.

Havas Media partners with MiQ to run a social campaign for JBL

The campaign focuses on retargeting CTV ad viewers on Meta platform using device graph mapping.

QYOU Media India and Bollywood Hungama team up to launch a new channel on Connected TV

The FAST Channel will offer viewers with the best of Bollywood movies and music.

India TV launches 'India TV Chunav Manch,' in CTV channel

India TV will provide round the clock analysis of latest election news and trends and political interviews through this channel.

TV9 Network launches free news channels on Samsung TV Plus India to expand its reach on Connected TVs

As part of this collaboration, TV9 Network will make its mark on Samsung TV Plus India, Samsung Electronics' free ad-supported streaming TV service.