Results for 'Cookies'

Digital

Google’s cookie phase-out hits a snag; data vendors won’t mind the delay

The tech giant’s struggle to let go of its cookies is a little too convenient for third-party vendors who are yet to be sold on alternatives.
Digital

As the cookies crumble, digital agencies pivot to contextual advertising

In the absence of cookies, agencies are now focusing on first-party data, prioritising compliance while pushing the envelope with creativity.
Digital

Online publishers forge ahead to embrace the cookieless future

The impending demise of third-party cookies has prompted a wave of adaptation and innovation within the industry.
Marketing

Why a data-first approach is essential for modern marketing success

As brands gear up to invest in first-party data, MMA India’s country head speaks to afaqs! about the future of modern marketing ahead of a handbook launch.
Points of View

The end of cookies: what's next for marketers?

With the impending elimination of third-party cookies, are brands equipped with adequate alternatives?