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Results for 'Cookies'
By
Ubaid Zargar
Digital
Google’s cookie phase-out hits a snag; data vendors won’t mind the delay
The tech giant’s struggle to let go of its cookies is a little too convenient for third-party vendors who are yet to be sold on alternatives.
By
Akshit Pushkarna
Digital
As the cookies crumble, digital agencies pivot to contextual advertising
In the absence of cookies, agencies are now focusing on first-party data, prioritising compliance while pushing the envelope with creativity.
By
Ubaid Zargar
Digital
Online publishers forge ahead to embrace the cookieless future
The impending demise of third-party cookies has prompted a wave of adaptation and innovation within the industry.
By
Ubaid Zargar
Marketing
Why a data-first approach is essential for modern marketing success
As brands gear up to invest in first-party data, MMA India’s country head speaks to afaqs! about the future of modern marketing ahead of a handbook launch.
By
Ubaid Zargar
Points of View
The end of cookies: what's next for marketers?
With the impending elimination of third-party cookies, are brands equipped with adequate alternatives?