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Results for 'Cookies'
By
Ubaid Zargar
Digital
Online publishers forge ahead to embrace the cookieless future
The impending demise of third-party cookies has prompted a wave of adaptation and innovation within the industry.
By
Ubaid Zargar
Marketing
Why a data-first approach is essential for modern marketing success
As brands gear up to invest in first-party data, MMA India’s country head speaks to afaqs! about the future of modern marketing ahead of a handbook launch.
By
Ubaid Zargar
Points of View
The end of cookies: what's next for marketers?
With the impending elimination of third-party cookies, are brands equipped with adequate alternatives?