Results for 'coronavirus'

Road To Recovery

"Indian customers are among the smartest and savviest": Amitabh Pande, IKEA India

A chat with the India marketing head of Swedish home furnishings retailer.
Advertising

Lifebuoy's new ad harps on hugs and kisses in a social distancing era

'Jhappi and pappi' (hugs and kisses) in times of COVID? Lifebuoy's new ad is told from the perspective of an overly affectionate child.
Marketing

After surfaces and floors, brands now battle for air space; Dabur, Godrej create air sanitiser segment

Air fresheners are now air sanitisers. Meanwhile, air conditioners and air purifiers repurpose their USP to suit the times – they claim to kill viruses.
Profile

From Puma to Porsche, Debosmita Majumder on marketing, tennis and more

A chat with the new marketing head of Porsche India.
Advertising

Dunzo's animated short film is a lockdown reminder that 'the story gets better'

The film illustrates how loneliness and the isolation of the coronavirus lockdown adversely affected people.
Marketing

Trials extend from 15-30 days; how are e-commerce shopping patterns changing?

Thanks to the Coronavirus, e-commerce platforms are seeing an increase in traffic this festive season.
Advertising

Zomato mailers invite users to order again...

The mailers have a tone of longing, attempting to make an emotional connect with readers, urging them to order again.
Advertising

Lodha Group's new ad features Akshay Kumar and a monologue about home...

The campaign highlights how people may have missed out on celebrating beautiful little moments of their lives during the COVID-induced lockdowns.
Advertising

Missing: Masks in ads in post-lockdown world

In recent times, ad films are increasingly portraying actors in a situation where they aren’t wearing masks, even though the Coronavirus pandemic is far from over.
Advertising

Apple Watch Series 6's latest ad focuses on health beyond fitness tracking

The latest ad features a voice-over by actress Helena Bonham Carter and focuses on tracking other aspects of health - apart from workouts.