Results for 'coronavirus'


The way forward for monetisation - is it a profitable strategy for publishers?

In the first ever virtual edition of Digipub 2020, a panel discussion attempts to unravel the challenges publishers face when it comes to monetising content.

Facebook releases cricket-themed rendition of 'More Together' campaign

The core campaign has been conceptualised and executed by Taproot Dentsu and the ad films will play during the IPL 2020 tournament.

Marico's Travel Protect spray 'shushes' complaining surfaces

Don't miss the scientist in the white coat, 'sshhh'ing complaints with a spray of the product.

"Rules to launch a product are very stringent now": Raja Varatharaju, CavinKare

On the sidelines of the launch of a new toilet seat sanitiser under CavinKare's Bacto-V range, here is a chat with the company's GM marketing - personal care.

Dabur’s Dazzl range markets itself as a ‘home sanitising’ solution

The new TVC markets the products under the Dazzl range as 'home sanitising' solutions when people bring the virus indoors from outside.

Now, a sanitiser for clothes and laundry too…

The laundry process has many steps, with fabric softener, starch, bleach, etc., to add. Will consumers go the extra mile to use sanitiser too?
Marketing claims a 35-40% surge in consumer base during lockdown

We spoke to the matchmaking portal’s director of brand marketing, Adhish Zaveri…

DCGI issues show cause notice to HUL's Lifebuoy over misleading ad

The notice stated that it was misleading for Lifebuoy to claim that its hand sanitiser could boost the user's immunity.

“Maneuvering the pandemic has been the highlight of these 4 years”: Rahul Pansare, FCA India

A quick chat with Rahul Pansare, head of marketing and PR, FCA India, on how the COVID pandemic has changed the Indian car buyer.
Social Media

Dettol warns netizens against 'fake videos', takes a stand on Twitter

Dettol took to Twitter to clarify that the company was investigating complaints of counterfeit products being manufactured/marketed under its brand name.