Results for 'coronavirus'

Marketing

"Ours is an impulse category, how many feel the same impulse when shopping online?": Varun Kandhari, Mars Wrigley, India; on Snickers

The director of marketing speaks about how the pandemic, lockdown and online shopping has impacted the impulse snacking category.
Advertising

“Zara hatke, zara bachke, yeh hai COVID meri jaan,” croons ixigo, as it urges cautious travel 

You know it’s bad when a travel company cautions against leisure travel. 
Marketing

Domino’s rolls out repeat discounts for vaccinated customers

However, unlike other offers, the discount can be claimed for four different orders.
Advertising

Mankind Pharma takes on mask wearing in long-form ad film

Starring actor Angad Bedi as a frontline worker, the ad addresses the different reasons people give for not wearing masks, despite the second COVID wave.
Guest Article

Whatever happened to a public health communication strategy?

In the absence of any official messaging, the public has come to depend on ‘Whatsapp University’ and other unreliable sources of information.
Points of View

If COVID were to get its own 'Do boond zindagi ke' pro-vaccine ad, what should it look like?

This is the opportune moment for a mass scale ad campaign to get Indians to overcome their vaccine hesitancy. Creative experts on what a 'COVID vaccine ad' should look like.
Marketing

A free cab to get the jab; Uber pledges free rides worth Rs 10 cr for vulnerable citizens to get vaccinated

The cab-hailing app has also partnered with the Robin Hood Army (RHA) to help senior citizens register on the CoWin platform.
Advertising

Lifebuoy PSA cautions against complacency just because lockdowns aren’t in force…

… Urges you to keep washing hands with soap or use an alcohol-based sanitiser.
Marketing

New COVID vaccine callertune replaces Amitabh Bachchan’s voice

The new callertune reassures people that the vaccine is safe and urges people to take it; and not to believe in hearsay.
Road To Recovery

"Indian customers are among the smartest and savviest": Amitabh Pande, IKEA India

A chat with the India marketing head of Swedish home furnishings retailer.