A chat with the India marketing head of Swedish home furnishings retailer.

'Jhappi and pappi' (hugs and kisses) in times of COVID? Lifebuoy's new ad is told from the perspective of an overly affectionate child.

Air fresheners are now air sanitisers. Meanwhile, air conditioners and air purifiers repurpose their USP to suit the times – they claim to kill viruses.

A chat with the new marketing head of Porsche India.

The film illustrates how loneliness and the isolation of the coronavirus lockdown adversely affected people.

Thanks to the Coronavirus, e-commerce platforms are seeing an increase in traffic this festive season.

The mailers have a tone of longing, attempting to make an emotional connect with readers, urging them to order again.

The campaign highlights how people may have missed out on celebrating beautiful little moments of their lives during the COVID-induced lockdowns.

In recent times, ad films are increasingly portraying actors in a situation where they aren’t wearing masks, even though the Coronavirus pandemic is far from over.

The latest ad features a voice-over by actress Helena Bonham Carter and focuses on tracking other aspects of health - apart from workouts.