We take a look at the difference in ad spends between the second and third COVID waves through the eyes of three media experts.

The director of marketing speaks about how the pandemic, lockdown and online shopping has impacted the impulse snacking category.

You know it’s bad when a travel company cautions against leisure travel. 

However, unlike other offers, the discount can be claimed for four different orders.

Starring actor Angad Bedi as a frontline worker, the ad addresses the different reasons people give for not wearing masks, despite the second COVID wave.

In the absence of any official messaging, the public has come to depend on ‘Whatsapp University’ and other unreliable sources of information.

This is the opportune moment for a mass scale ad campaign to get Indians to overcome their vaccine hesitancy. Creative experts on what a 'COVID vaccine ad' should look like.

The cab-hailing app has also partnered with the Robin Hood Army (RHA) to help senior citizens register on the CoWin platform.

… Urges you to keep washing hands with soap or use an alcohol-based sanitiser.

The new callertune reassures people that the vaccine is safe and urges people to take it; and not to believe in hearsay.